12 Simple Yet Powerful Ways to Boost Online Sales

There are many e-commerce platforms available to create an online store; however, it is not so difficult to build a store, the real problem arises when merchants think of bringing sales for their business, even research projects completed by Forbes, Huffington Post, and Marketing Signals, shows that 80-90% of online business fail within their first 120 days. Some of these reasons include companies running out of cash, getting outcompeted, Retail giants dominating a large market share, lack of customer support, and the biggest reason is overall poor online marketing and lack of search visibility.

Now the problem is not only this, even there are many merchants who don’t understand the concept of bringing sales for their stores, credit goes to either their own ignorance, lack of proper information, or poor information available around us on new technology like Magento 2 hyva theme, so we decided to create this blog, where we included almost all the tactics and strategies that will help you boost your sales by at least 3x, now let’s dive in!

Improving User Experience (UX)

We have noticed how many of the giant e-commerce businesses like Etsy, Amazon, and Alibaba focus on improving the user experience that is why customers give these sites their first and foremost preferences as customers want sites to be fast, easy to navigate, and mobile-friendly, thus enhancing UX reduces bounce rates, boosts engagement, and increases conversions.

One more important aspect of UX is that with over half of web traffic coming from mobile, optimizing for smaller screens is crucial. Google’s mobile-first indexing prioritizes mobile-friendly sites in search results.

Key strategies include:

• Optimize Images: Compress images to improve load speed.
• Leverage Browser Caching: Store site elements on users’ devices for faster load times.
• Minimize HTTP Requests: Reduce the number of page elements to speed up load time.
• Use a CDN: Distribute content across global servers to speed up delivery.

Crafting Effective Sales Promotions

Are you too looking for different ideas to freshly promote your old and new products on your Magento site or want to clear out seasonal inventory, or trying to attract new customers then this is all about understanding what drives your customers and designing offers they can’t ignore.

Some of the tips for Compelling Offers that we usually advise our customers in Magento development services to implement include knowing your exact audience (their preferences, favourite products, and shopping habits), creating urgency (time-sensitive offers, countdowns, or limited stock), reward loyalty (exclusive deals for older customers), and bundle products (offering discounts on product sets).

Showcase Your Top-Selling Products

Can we still ask now how does your ecommerce landing page look? The sole purpose of asking this question is – that your landing page is like the first impression of your store, and you might have heard, that the first impression is the last impression.

This is a critical opportunity to capture your customers’ attention and draw them into your store, and now how you will do this? By showcasing your popular items, you can create a welcoming and engaging environment for potential customers right from the start.

Instead of overwhelming visitors with an extensive list of all your products, displaying your best-sellers gives them a clear starting point for their shopping experience. Moreover, because these items are the most sold products so it automatically proves their value. Plus, your customers won’t need to explore some necessary pages just to find the best product. One more thing in case you are leveraging the Magento 2 hyva theme then this task will become easier.

Offer Freebies to Boost Sales

It might sound counterintuitive at first – after all, we’re in the business of making money, not giving it away, right? But what if offering free stuff could actually help increase your revenue?

Yes, giving away freebies can positively impact your long-term sales.

For example, offering free products helps build customer trust and creates a sense of goodwill. And you don’t have to give away physical items to offer something free. Besides this, freebies just don’t include offering free products, providing free shipping can also be part of the same strategy because a certain amount can encourage customers to spend more, ultimately raising your average order value.

Partner with an Influencer

We’re sure if you are watching videos on YouTube or creating your account on Instagram, then you come across ads where different influencers from different niches promote products for various brands, it is because nowadays Influencer marketing has become a popular and effective strategy in e-commerce. Partnering with influencers allows you to tap into a broader audience, you can get their followers as your prospective customers who can become your loyal buyers.

However, you have to decide some criteria before selecting an influencer who aligns with your brand’s message and appeals to your ideal customer base like creating an outline for your campaign, listing influencers who align with your goal, choosing influencers with the same value, and deciding a budget.

Leverage Online Ads to Boost Visibility

Ads aren’t any new strategy to boost sales, companies have been utilizing this market stroke for many decades but still, they haven’t lost their value as the thing that showcases the most, usually sells the most. Only the form of ads has changed a bit that is online. There are different platforms available like Google, Gmail, and Facebook for reaching your target audience. These platforms offer advanced targeting and customization features, making them essential for businesses of all types.

For example, with Google Ads, you can track both clicks and conversions, giving you a clear picture of your campaign’s performance, plus the intent for Google ads is much higher because the user directly searches products with keywords, whereas if you are using Facebook and Instagram you target people based on their preferences likes and dislikes, however it is too a great methods for small or medium range products especially of beauty, fashion industry, home decor, travel, tech, and creative product industry.

Provide Outstanding Customer Support

Research shows that 81% of consumers are more likely to make repeat purchases after a positive customer service experience. It is because a well-executed customer support strategy can boost brand recognition, foster customer loyalty, and generate valuable word-of-mouth marketing, ultimately leading to more sales.

Some of the best practices for improving your customer support include reducing customer efforts by offering easier interactions, outsourcing customer support service to 3rd party companies, using AI chatbots wisely, and at last focusing on customer feedback for long-term sales.

By improving your customer support, you can create stronger connections with your audience and see a direct impact on your bottom line.

Retargeting Ads

As much as it is essential to focus on ads, the same focus is necessary for retargeting ads, because the majority of the people who are looking at your ads are not going to buy at once, as you have to remind them again and again that your company exists.

Some of the best retargeting strategies include segmenting your audience by behaviour using different methods like URL tracking, customer types, and before or after purchase, you can create personalized ads with personalized copies, and also cross-sell to existing customers. On Facebook, create targeted ad campaigns aimed at specific audience groups. With Facebook video ads, you can showcase your business creatively, similar to YouTube ads.

Automate Email Sequences for Cart Recovery, Welcome, and Post-Purchase Engagement

• Welcome Emails: Automatically sent to new subscribers to introduce your brand, highlight your value, and often offer a first-time purchase discount.
• Post-Purchase Emails: Sent after purchase to build loyalty, offering product care tips, promotions, review requests, and updates on new products or sales.
• Cart Recovery Emails: Triggered when a cart is abandoned. The first email reminds customers of their items, with follow-up emails offering discounts or product reviews to encourage completion of the purchase.

Build a High-Converting Sales Funnel

Your sales funnel represents the customer journey—from the moment they discover your brand to the point of purchase. Refining each stage of the funnel can lead to higher sales by reducing drop-offs and converting more leads into customers.

To enhance your sales funnel, focus on guiding visitors seamlessly from awareness to purchase while minimizing obstacles. Attract the right audience, capture leads, engage them with valuable content, and simplify the purchasing process. A smooth and effective funnel is key to boosting your eCommerce sales.

Craft Compelling Product Descriptions

Would you like to purchase a product whose whole information is not given on its page, it only encourages you to leave the site. When you properly present your products potential buyers feel confident enough to click “buy” because copy is more than features—it convinces customers they need your product.

Besides thi, Instead of simply listing features, highlight how your product improves their life.

For example:
Rather than saying, “This jacket is waterproof,” try, “Stay dry and comfortable, no matter how heavy the rain, with our 100% waterproof jacket.”

This approach shifts from just stating a feature to addressing a real problem—keeping the customer dry—and offering a solution.

Quick Tip:

Use the formula for product description: Feature + Benefit + Solution

Boost Product Visibility with Effective SEO

How long you will spend on paid ads to generate sales, moreover, in case you are using Google ads then it is not possible to include all keywords in one campaign especially when you are product list is large with different variations, then SEO plays a great role as you don’t need to spend money in it constantly but yeah it demands time, and patience to improve your ranking on search engine results and reach a larger audience.

Some of the best tactics to rank higher on serp includes – targeting relevant keywords (like black dress for women, men’s blue leather jacket, and so on), avoiding duplicate content (means don’t copy-paste product description), using product schema markup, optimizing page load time, implementing keyword rich URL, and optimizing page as per breadcrumb navigation.

Wrapping Up

The biggest secret of sales is getting new customers, and implementing strategies that give them a reason to stay with you, later whose same customers become your old customers. Now to achieve this goal all the above strategies will help you, but one more point which you should focus on is technological advancements like utilizing a Magento 2 hyva theme for your store or opting for Magento development or Magento upgrade services besides just utilising tips to increase your e-commerce sales because this is what keeps you above your competitors.