Supreme Magento 2 Features To Make Your Store Advanced

Have you considered making the switch to E-Commerce for your shop? How much do you know about choosing one eCommerce platform over another? Perhaps you’re exploring a different platform since you were dissatisfied with the prior one’s limited capabilities.

With rapid commerce’s growth and its increasing popularity, and wide range of ecommerce platforms, it is challenging to decide on the ideal option. While looking, keep in mind that you should look for characteristics appropriate to your specific type of business, not just overall qualities.

Magento 2, now an Adobe commerce, is one of the best E-commerce platforms that includes everything you need to create a successful eCommerce website. Before coming across Magento 2 features list, let’s first see the interesting statistics related to Magento 2.

If you want to know why Magento 2 is becoming the platform of choice for many, the following figures and data may help you understand why.

• According to a survey conducted by W3Techs, Magento presently powers 0.6 percent of all known websites, some of which are built without a CMS or on a custom-coded basis.
• Magento is a highly adaptable and versatile eCommerce platform with many built-in Magento 2 features and capabilities. On the Magento marketplace, there are already over, 3500 Magento extensions available to extend its functionality.

As a result, merchants can increase the functionality or even have a custom extension built to their specifications.

These statistics indicate that Magento 2 is one of the most potent platforms for any eCommerce company.

What are the features of Magento?

Magento has the most significant eCommerce market share and is quickly expanding. Online buying has become a common occurrence in our lives. The E-commerce business exploded as a result of this. As the eCommerce sector is booming, the dependence of business owners on Magento has shot up.

Here’s how Magento 2 features help businesses outshine:

⦁ The default search is much, much better now.

In today’s world, the customer experience is on the priority of the list. But, MySQL no longer powers as the default Magento search engine in Magento 2.4. So, it’s advisable to use the Elastic Search. Moreover, elastic search offers fast & accurate search results in real-time. Overall, the search enhancements in Magento 2.4 are welcome news. If you choose to invest more, you may give your consumers an even better search experience.

⦁ Two-Factor Authentication and a New Media Gallery.

This time, we have some additional user experience changes. However, this time they are for the Admin user.

Your Magento Admin account is also more secure with two-factor authentication. The procedure is essentially the same as it is for most 2FA services. As the second step of authentication, the user receives a code created by the system.

Store admin can now search, filter, and sort photographs faster than in earlier versions of the platform, thanks to the entirely renovated Media Gallery.

Images are in high demand. Making working with photos easier will result in a more effective sales procedure for your e-Commerce store.

Furthermore, the new Media Gallery is linked to Adobe Stock, allowing you to see stock image previews directly from the Media Gallery.

⦁ Better customer service with seller-assisted shopping.

Is it true that the last time you required assistance from a customer support professional, they were able to walk you through the entire process of using the service from your point of view?

If you answered yes, you most likely received exceptional customer service.

Your client service representative can enter into the website as the customer from the Magento Admin, thanks to the new Seller-Assisted Shopping feature.

They don’t have to waste time trying a variety of possibilities before asking the customer for their password.

They may now effectively guide and support the customer in all aspects of the purchasing process:

• For instance, they can assist the customer by adding product by SKU or uploading a CSV file.
• As an admin, transfer item from the wishlist, recently comparison list.
• They can walk the consumer through custom functionalities that are most easily understood in the retail environment (e.g., a product configurator)
• By promptly creating orders and quotations on their behalf, they may amaze customers and save them time.

⦁ Workflows for Purchase Approval (only for Magento Commerce)

This new feature gives B2B purchasing organizations more spending control by setting up approval methods for specific purchases.

They can create approval workflows based on order value, number of SKUs, or shipping charges.

Assume a corporation demands the Purchasing Manager’s approval for any purchase exceeding USD 5,000.00 or including more than 10 SKUs. This may be readily automated using a Purchase Approval Workflow.

Multiple approvers are possible, and each one is automatically notified when their permission is required. Approvers can quickly accept or reject a purchase order on their accounts and comment on it.

Buyers are also notified at each stage of the purchasing process, adding to the overall transparency of the process.

⦁ Pickup in Store (or Click-and-Collect)

This is a feature that we highly encourage our retail partners to use.

The Click-and-Collect feature is a good example.

First, by reducing delivery costs from the total, it increases conversion.

Second, it improves the likelihood of upselling – some clients make additional purchases while picking up an online order in the store.

Third, it’s a terrific example of how digital and traditional retail can work together. It drives traffic to both of these vital websites.

In-Store Pickup is now included with both the Open Source and Commerce editions of Magento 2.4.

It allows for displaying suitable pickup locations and critical information such as working hours. A store operator can tell a customer when an online order is ready for pickup with a single click. There’s also the option of a curbside collection.

⦁ Platform updates and security enhancements in general

Apart from the previously announced integration of Elasticsearch, Magento 2.4 includes several platform enhancements that developers should be aware of.

They’re all listed in the Magento 2.4 technology stack requirements.

Because of their increased efficiency, security, and stability, Magento 2.4 supports the latest versions of the PHP programming language (PHP 7.4) and the MySQL database (MySQL 8.0).

This also demonstrates how Magento adapts its platform to meet the most cutting-edge technology demands.

⦁ PWA Studio has a new look.

The redesigned PWA Studio, according to Magento, makes it “faster, easier, and more cost-effective to develop PWA shops.”

PWA Studio is a toolbox for creating PWAs that have just been updated with a few new tools and best practices. PWA websites are fast, secure, and responsive. They act like a native app on mobile and even can function in offline.

PWAs currently do not provide enough income growth to justify the high maintenance costs. Because you still need to connect the PWA to the extensions and maintain it for future Magento versions after the initial build.

The changes to the PWA Studio are unquestionably a step in the right direction. It will soon be possible to determine whether they significantly increase revenue for PWA merchants.

⦁ Admins with many roles

Magento 2 no longer restricts product data access to a single admin user. Maintaining track of the products in your online store has become easier to provide multiple administrators access to the product data. In an extensive e-commerce system, multiple administrators will monitor and interact with the entire catalog.

⦁ Coding that is clear and simple

When compared to other platforms, Magento 2 code is quite simple to comprehend. Its more straightforward coding makes it simple for developers to incorporate third-party code.

⦁ Advanced Search Engine Optimization

Organic search, according to research, is the most crucial source of traffic to eCommerce sites. This is why having a properly optimized website is so vital, and Magento 2 has all the advanced SEO capabilities you’ll need.

Merchants can avoid the time-consuming process of manually constructing an XML sitemap by using Magento’s default sitemap capability. These Magento 2 new features are improved store indexation, the inclusion of optimized Meta tags (Title & Description) and the elimination of duplicate material, both of which result in higher search engine rankings.

⦁ Integration with the Marketplace

The most popular marketplaces, such as Amazon and eBay, may integrate Magento 2. This enables retailers to establish an omnichannel experience, allowing their products and services to reach a far larger audience while benefiting from the Magento platform’s easy management.

⦁ Security Options That Can Be Customized

You may customize many levels of security permissions using Magento. Developers may use numerous Magento 2 features and benefits, ranging from Google reCAPTCHA login screens to an additional password prompt and PCI Data Security as standard. This adds an extra layer of defense against security breaches and site attacks.

⦁ Adaptable to mobile devices

Companies must guarantee that their online storefronts are readily available for mobile users, as more buyers shop on their mobile devices. Around 62 percent of savvy phone users have made an online purchase using their mobile devices. The whole Magento 2 admin interface is touch-friendly, making it simple to manage your online Magento eCommerce business. Regardless of the device or screen resolution utilized, your store’s catalog is simple to access.

⦁ Advanced Promotion and Targeting

In the modern commerce era, the critical job is to provide your clients with a distinctive purchasing experience. This task is fulfilled by Magento 2 Enterprise version, which targets customers with bespoke display content based on their order history, customer address, and shopping cart information.

⦁ Customization options are endless.

Every firm has its style and identity and what it sells and offers to clients. You’ll want to modify your website to make it stand out from the crowd. The Magento 2 platform makes it simple to install themes, extensions, and custom programming to meet your specific company requirements.

Add user-friendly Magento commerce cloud features like quick view, foreign currencies, and languages to expand globally, manage many stores under one roof, and ajax-friendly designs. The options are limitless!

The advantages of Magento 2 are numerous, and it’s simple to see why it’s the world’s most popular eCommerce platform. The Magento 2 is an eCommerce platform of choice for business owners, developers, and digital marketers alike, from small start-ups to massive corporate sites with thousands of products and several warehouse locations.

Conclusion

The above listed Magento 2 features can help you make your commerce store more optimized and user-friendly and if you are still using old versions of Magento then it is time to migrate to Magento 2. Not only is Magento 1 no longer officially supported, but the Magento platform is also setting itself pretty high in terms of technological needs and performance with version 2.4.