Top B2B Ecommerce Website Examples

The B2B market of the world, which is expected to grow to $36 trillion by 2026, has been exponentially growing in the last few years.

Several factors including the shift towards digitization, higher internet penetration, growth of automation, adoption of technologies, and rise in millennials, among others, have held up the B2B brands.

This is because there has been a strong demand for this through such a need among businesses to expand their markets, lower their costs, and become efficient and therefore more visible in the marketplace.

Before B2B online sales existed, the sales channels would involve phone calls, fax, or in person meetings between salespeople. The sales cycles were very long, and it was expensive along with limited access to the products and services.

Sometimes, B2B buyers have to visit different cities and countries to find and purchase products. When they need to stock up, they have to call or make a trip to the offline market.

B2B ecommerce has revolutionized this landscape with which businesses can procure goods and services at any given time and place.

B2B Cyber Monday, Black Friday, order delivery, personalized experience, and all other digital shopping experiences?

They’re powered by B2B ecommerce platforms just like B2C — so B2B buyers can find online what they’re looking for in their business. According to research, 73% of B2B buyers prefer to buy online; this is a prospective market for a large number of vendors.

Because of B2B ecommerce, businesses have moved to 1 website from 4 people answering phone calls, 1 payment gateway from people filling orders, live inventory updates from a single person updating inventory, and live customer interactions from a printed catalogue.

Luckily, you aren’t the first company to take the B2B approach. You can look to other B2B companies to learn from.

In this article, we’ll provide you with some great B2B website examples to boost your B2B ecommerce strategy.

10 B2B Ecommerce Examples

1. Amazon

First on our list of examples of B2B brands is Amazon Business. Amazon is a giant in ecommerce and also a go-to-choice for everyone when it comes to online shopping, and that’s true of its B2B market as well.

Amazon Business is revolutionizing the B2B sales landscape, and the numbers speak for themselves. In its first year, it did a cool $1 billion in sales. Just four years later, it’s projected to top $10 billion in sales this year.

Amazon Business caters to organizations of any scale by offering custom pricing, tax exemptions, and business analytics. Its interface makes it easy for corporate buyers to make bulk purchases.

2. Alibaba

Perhaps one of the most well known B2B website examples is Alibaba. This leading B2B ecommerce platform doesn’t need any introduction.

This is one of the evergreen examples of B2B ecommerce as it faces many ups and downs before reaching a standard position in the B2B market.

Similar to Amazon, Alibaba is a memorable marketplace among people worldwide. Alibaba plays a major role in the B2B ecommerce business. Stats say that Alibaba reached nearly USD 130 billion in 2023.

The success of Alibaba is by providing better user experience to B2B buyers, exceptional customer support, and advanced search functionality.

Alibaba has an extensive product catalogue, has user friendly setup, provides access to a huge number of global suppliers, has optimized categories, is easy to search, has international connections for B2B businesses, etc.

3. eWorldTrade

eWorldTrade – an ISO certified company is a rising star in B2B ecommerce examples, offering AI-driven supplier matching, verified buyers, and an extensive marketplace for global trade.

eWorldTrade is a great example of a fast growing B2B marketplace offering a wide range of products from suppliers globally. The platform has gained a strong reputation and is well known for its modern approach and a strong focus on supplier credibility and customer service.

B2B sellers can easily connect with B2B buyers worldwide and reach a new customer base for their businesses. eWorldtrade is also adopting digital technologies like AI for secure transactions improving user experience and standing out in the b2b market.

4. Siemens

Siemen has mastered the art of seamless navigation. Not only user-friendly interface, but it also has a massive product catalogue, easy to search functionality, well organized website, clear category bifurcation, links to all the important information, and an intuitive navigation system. All this makes Siemen – a multinational conglomerate, a great B2B ecommerce example.

Companies can look into Siemens’ commitment to a seamless B2B buying experience through digital self-service portals.

Online access to product catalogs, technical resources, and support empowers customer efficiency and loyalty.

5. ThomasNet

As an example of B2B e-commerce focused on industrial needs in the USA, ThomasNet provides access to over 500,000 suppliers and product specifications, making sourcing efficient.

This robust platform is an excellent resource for service providers and manufacturers in sectors like technology, construction, and manufacturing.

Just have a look at the search functionality on the Thomas Marketplace.

Thomasnet offers a range of features and services, including:

• Supplier Discovery: A database containing more than 5 lakh suppliers from sectors such as aerospace, automotive, and medical devices.
• Product Search: An in depth search tool for products, services, and suppliers.
• Request for Quotation: A means by which the buyer requests quotes from suppliers.
• CAD drawings and models: A library of CAD drawings and models for numerous products and parts.
• Industry News and Resources: A section for industry news, articles, and resources.

6. Grainger

Grainger is a leader in the ecommerce B2B examples list for its vast industrial catalog, real-time stock updates, and robust order management system.

Grainger is a major player in industrial supply and MRO products.

Here’s why Grainger has gained popularity over so many years:

• Extensive product offering (1.5M+ items)
• User friendly website and mobile app
• Personalized experience with customized recommendations
• Robust inventory management and streamlined procurement
• Strong customer support and data-driven insights
• Integration with popular business systems and commitment to compliance and security

Grainger’s comprehensive platform and commitment to innovation make it a top choice for businesses.

7. Salesforce

Next on our list of examples of B2B brands is Salesforce. This B2B CRM dominates the B2B ecommerce examples space with its robust CRM, automation, and AI driven analytics, helping businesses streamline sales and customer engagement.

With its Salesforce B2B Commerce Cloud, companies can streamline complex purchasing processes, offer personalized experiences, and automate workflows to enhance efficiency.

It supports bulk ordering, contract pricing, and self service portals, making transactions seamless for buyers.

Additionally, its deep integration with CRM enables businesses to gain valuable customer insights and drive data-driven decisions.

If we talk about numbers then,

• According to Salesforce research, eCommerce is projected to drive over 53% of B2B sales revenue across most industries by 2026.
• In the 2024 Forrester Wave™, Salesforce was recognized as a leader in B2B commerce solutions.

8. Oracle

Oracle also falls into our list of great B2B eCommerce examples. This platform is built on deep industry expertise and modern cloud architecture.

It provides end-to-end digital transformation for businesses, offering powerful ERP, cloud, and database solutions to optimize B2B operations.

Oracle – a global leader in Cloud solutions, has embraced ecommerce to enhance its B2B operations & processes using technologies, database management, strategic acquisitions, etc.

Oracle has been recognized as the Leader in The Forrester Wave™, B2B Customer Data Platforms by Independent Research Firm.

9. ACME

ACME is among the most prominent packaging providers to logistics operators and shippers. Their innovative B2B eCommerce site is mainly known for paying attention to minute details.

The platform offers sufficient information about products and services while ensuring a seamless user experience.

A prime example of a successful B2B ecommerce business, ACME leverages a feature-rich eCommerce platform that supports bulk ordering, custom pricing, and automated reordering. Its self service portal allows businesses to manage accounts, track shipments, and access real time inventory data.

The success behind ACME lies in its use of high quality animations, striking images, and intuitive layouts to showcase products. The bold and clean webpage design, color combinations, and engaging content reflect the brand’s identity and values.

10. Microsoft

Last on our list of B2B eCommerce examples is Microsoft. Microsoft Azure and Dynamics 365 enable B2B companies with cloud based infrastructure, AI driven insights, and seamless business management tools.

Microsoft is a successful B2B company with a portfolio of business solutions, including cloud services, productivity tools, and enterprise software.

Its widely adopted and reliable products, for example, include Microsoft Office and Azure cloud platforms, which suit the specific business needs of each company, promoting productivity and efficiency.

Microsoft’s B2B eCommerce platform offers enterprises an easy purchasing experience with intuitive navigation, detailed product descriptions, and flexible subscription models.

Its strength in security, extensive partner network, and continued innovation have allowed it to stand as a trustworthy and indispensable partner for businesses globally.

Features like automated billing and licensing management further make procurement hassle free.

Get Started With B2B Ecommerce Today!

Now that you’ve seen some B2B website examples, you can get inspired and start working on your B2B online business.

Rock Technolabs is the missing piece in transforming your B2B business into a truly personalized ecommerce experience.

We help the B2B business reach the target audience, engage with them more effectively, and boost sales for their business with our B2B eCommerce development services. During the last few years, we have helped lots of B2B brands boost sales and get leads. For more details, you can go through our Project Portfolio.

We can help you drive the results you desire for your B2B business. Ready to learn more? Contact us online or call us today to speak with an ecommerce specialist!