CLIENT
New Mags B2B
INDUSTRY
Premium Books and Magazines
TECHNOLOGY
Shopify
About Customer:
New Mags B2B is a well-known brand in Denmark whose company has excellent goodwill as they are specialized in offering an exquisite selection of premium books, magazines, stationery, and stylish lifestyle objects that are specifically created for their retail partners. With a focus on luxury and lifestyle publications, the company offers a blend of timeless elegance and modern sophistication that resonates with discerning audiences.
New Mags B2B team always make sure its collection meets the highest standards of quality and style as from coffee table books showcasing iconic designs to exclusive stationery that exudes refinement is created after considering the choices of their ideal customers, intensive market research, and surveys. Besides this, their thoughtfully curated portfolio not only enhances retail displays but also elevates customer experiences, providing retailers with products that inspire and delight.
Collaborating with renowned publishers and brands globally, New Mags B2B bridges the gap between exceptional craftsmanship and modern retail needs. Their careful attention to design, content, and aesthetics guarantees every item in their catalogue complements the unique vision of their retail partners.
Whether it’s luxurious books for a boutique or unique stationery for an upscale store, New Mags B2B transforms retail spaces into crossroads of creativity and sophistication. The company continues to expand its offerings while maintaining a dedication to excellence, making it a preferred choice for retailers seeking distinctive and upscale products.
Client’s Needs:
New Mags required a flexible and ongoing task-based project approach for their Shopify store. The client shared daily requirements, focusing on functionality enhancements and design improvements tailored to their brand’s evolving needs. Each task aimed to refine the store’s performance and aesthetics, ensuring it aligned with their luxury and lifestyle positioning.
Challenges:
Implementing the requested features for New Mags presented several technical challenges requiring detailed planning and precision. Customizing the theme demanded in-depth knowledge to align the design with the brand’s luxury aesthetic while ensuring seamless functionality. Adding the quantity selector and “Add to Cart” feature via AJAX required intricate coding to optimize real-time updates without affecting page performance.
Developing a market-based handling fees system involved complex logic to calculate and display accurate fees based on user location, a task that necessitated thorough testing for error-free functionality. Integrating third-party apps required resolving compatibility issues and maintaining consistent performance across the platform.
Moreover, support for Shopify Flows came with another challenge, demanding advanced expertise in automation workflows to meet the client’s operational needs effectively. Each solution was implemented while minimizing disruptions, ensuring an enhanced user experience and robust store functionality.
Solutions:
Our team worked diligently to elevate New Mags’ Shopify store, implementing a suite of advanced solutions tailored to meet their needs. We customized the theme to embody the brand’s premium and sophisticated aesthetic, ensuring it resonated with their luxury-focused audience. Adding a quantity selector and an AJAX-based “Add to Cart” feature on the product grid provided a seamless and dynamic shopping experience, allowing customers to make swift, real-time updates to their cart without page reloads.
To facilitate operations, we built a market-based handling fees feature. This advanced system automatically calculated and displayed accurate handling fees based on the customer’s location, providing transparency and enhancing trust. Supporting third-party app integration was another critical step. It involved resolving compatibility challenges and ensuring these apps worked harmoniously within the existing store infrastructure to expand functionality effortlessly.
Additionally, we provided robust support for Shopify Flows, setting up custom automation workflows to optimize store management processes. From handling repetitive tasks to enhancing operational efficiency, this solution empowered New Mags to manage their store with unparalleled ease and precision.
With all the strategies and solutions we offered to them resulted in a powerful Shopify store into a high-performing platform that is not only capable of delivering an exceptional customer experience but also loved by customers, reflecting the brand’s commitment to exceptional services, deliverance, and out-of-the-box products.
Final Result:
Our work for New Mags yielded exceptional results, transforming their Shopify store into a highly functional and user-centric platform. The customized theme now personifies their luxury brand identity, captivating customers with a smooth-flowing and elegant design. The AJAX-powered quantity selector and “Add to Cart” feature on the product grid significantly enhanced the shopping experience, reducing friction during purchase decisions.
The market-based handling fees feature streamlined checkout processes, ensuring accurate cost calculations and increasing customer trust. By integrating third-party apps, we expanded the store’s functionality, enabling smoother operations without compromising performance. The implementation of Shopify Flows introduced powerful automation, optimizing store management and reducing manual effort for the New Mags team.
Moreover, all our efforts in this project showed remarkable by-products as what we thought earlier because it took us almost 130 hours of meticulous planning and execution, which ultimately helped New Mags to improve their business operations effectively.
After the website went live, within a period of 2 months we noticed the bounce rate was reduced up to 35% and sessions of the store were increased by 47% that simply tells us that the upgraded store now delivers a superior shopping experience, attracts a wider audience, and highlights the brand’s commitment to innovation and excellence. The results speak volumes, positioning New Mags as a leader in luxury and lifestyle e-commerce.
