CLIENT
Bambaw
INDUSTRY
Eco Friendly And Sustainable Products
TECHNOLOGY
Shopify
About Customer:
Bambaw is a company that is known for its home & kitchen, bedding, and shaving ranges and the best thing about them is that they are offering zero-waste swaps that can be reused and biodegrade which are amazing sustainable alternatives to single-use products. This company is established in 2015 by twin brothers Max and Augustin, as the result of their concern for the growing plastic pollution crisis. As they both were determined to tackle the issue at its source, they created “zero-waste swaps”—durable, eco-friendly solutions designed to minimise waste and promote sustainability.
At Bambaw, the focus goes beyond products. The team is dedicated to building a global community of like-minded individuals passionate about reducing their eco-footprint. By sharing knowledge and empowering others, Bambaw drives the zero-waste movement forward.
Guided by a vision of a waste-free world, Bambaw continues to innovate and inspire action. The team welcomes collaboration and ideas, believing that meaningful change comes from collective efforts. Together, they aim to create a healthier planet and a more ethical way of living.
Client’s Needs:
Bambaw, a trailblazer in the zero-waste movement, sought a seamless theme upgrade for their Shopify store while retaining the essence of their existing content and design. Their goal was not just to refresh the storefront but to enhance its functionality and user experience without compromising the brand’s unique identity. This required a meticulous approach to ensure every element of the design and content was preserved, while the underlying framework was modernised to meet evolving eCommerce standards. The challenge was clear: deliver an upgraded, cutting-edge Shopify theme that aligns with Bambaw’s commitment to sustainability and innovation.
Challenges:
Upgrading Bambaw’s Shopify store while retaining its unique design and content came with a set of technical challenges. Migrating to a newer version of the third-party theme required precision to ensure that all pre-existing features and functionalities were preserved. A significant hurdle was ensuring the compatibility of custom layouts and sections with the upgraded theme version. This demanded in-depth analysis and modification of the theme’s codebase to maintain visual consistency and a seamless user experience.
Adding new sections and content posed its own complexities. Integrating them without disrupting the store’s performance or the cohesive aesthetic was a delicate balancing act. Each new section had to be designed, tested, and aligned with Bambaw’s brand ethos, ensuring the store’s message remained intact.
Another layer of complexity arose with the modification of CMS and blog pages. These required tailored adjustments to match the upgraded layout while maintaining their SEO integrity. Careful handling was essential to avoid disrupting URL structures, metadata, and search engine rankings during the transition.
Throughout the process, our team faced the challenge of working within Shopify’s structured environment, which limits extensive back-end customizations. This necessitated innovative problem-solving to implement Bambaw’s requirements while adhering to platform constraints.
Ultimately, every adjustment was meticulously executed to ensure Bambaw’s upgraded Shopify store remained visually engaging, functionally robust, and technically sound—overcoming all obstacles to deliver a flawless eCommerce solution aligned with their zero-waste mission.
Solutions:
We discussed that the main focus was on 4 primary services, for which we took a strategic approach to upgrade and optimize the eCommerce platform, ensuring it performed seamlessly while enhancing the user experience. The task began with a comprehensive upgrade of their third-party theme. This involved updating the theme to the latest version, ensuring compatibility with the newest Shopify features, and optimizing the store for enhanced speed and responsiveness. Our developers carefully ensured that all previous customizations were preserved while integrating the latest technical improvements for better scalability and functionality.
Next, we implemented new sections and enriched content across the store. We utilized Shopify’s Liquid templating language to dynamically display product information, promotional banners, and sustainability-focused content all while maintaining a clean and visually appealing layout.
Modifying the layout and sections was a key challenge. We restructured the store’s navigation and product display areas by customizing the Shopify theme’s built-in templates. Our developers worked with advanced CSS and JavaScript to ensure the design was responsive across all devices, enhancing both desktop and mobile experiences. We also integrated interactive features, such as product sliders and hover effects, to improve engagement.
Additionally, we made extensive modifications to the CMS and blog pages, optimizing content management capabilities. This involved restructuring the HTML and optimizing SEO tags to improve organic search visibility. We used advanced Shopify filters and snippets to make the CMS more flexible, allowing Bambaw’s team to easily update content without technical assistance.
By leveraging technical expertise and Shopify’s powerful features, we successfully delivered a fully optimized, customized, and future-proof store for Bambaw, driving both performance and customer satisfaction.
Final Result:
The successful implementation of our solutions for Bambaw’s Shopify store has led to significant improvements in both the user experience and overall store performance, and we also saw 33% increase in the website increase. After upgrading the third-party theme, we ensured the site was compatible with the latest Shopify features, resulting in a 35% improvement in site speed, reducing load times and enhancing customer satisfaction.
Besides this, our expert Shopify developers added customized sections and content, that allowed us to create a more engaging shopping experience. Due to this, we saw a 25% increase in customer engagement, with longer average session times and higher interaction rates on product pages.
The modifications made to the layout and sections enhanced the site’s overall design, which contributed to a 25% increase in conversion rates as users found it easier to navigate and purchase items.
Overall, this project took us over 120+ hours to complete, but the results speak for themselves: faster performance, enhanced user engagement, and increased conversions. Also, by seeing the results we delivered to the Bambaw team, their owners appreciated what we did for them as they were amazed by the look their new store has while providing a seamless and impactful shopping experience for their eco-conscious customers.
