CLIENT
Bidvino
INDUSTRY
Wine
TECHNOLOGY
Shopify
About Customer:
Bidvino was conceived from a fundamental yet robust idea—a commitment to sharing a diverse array of vintage and rare fine wine collections with fellow enthusiasts in Hong Kong. Initially established as an auction house, Bidvino’s inception revolved around easily accessible weekly cycled auctions, aiming to bridge the gap between wine connoisseurs and wine novices.
As the demand increased, Bidvino expanded into the retail and e-commerce realms, venturing to present their incredibly diverse catalogue to a broader audience. Their aspiration lies in making fine wine accessible to seasoned enthusiasts and everyday wine drinkers.
At the heart of Bidvino’s philosophy lies the principle that wine enjoyment should be attainable by everyone, for which they prioritize value over cost, which ultimately leads to an inclusive wine experience. Their team keep the focus on efficient customer service, due to which Bidvino values customer feedback and understanding the subjective nature of wine experiences.
Also, their team remains readily available to offer recommendations and personalized suggestions, which ultimately fosters open communication. Moreover, they willingly recommend alternatives and make every effort to ensure successful and satisfactory deliveries, even amidst unforeseen challenges, as they aim to be a reliable solution for all customer’s wine needs.
Client’s Needs:
Bidvino aimed to enhance its digital presence by collaborating with a Shopify website development company like Rock Technolabs. Their foremost primary objective was revamping the website’s design to offer a more engaging and intuitive user experience, as their website wasn’t getting the traction they were accepting in the past few years.
They demanded us a complete overhaul of the existing design, focusing on updating and customizing the theme to reflect Bidvino’s brand identity effectively. Their aim was to ensure that the website exudes a modern and visually appealing interface while maintaining advanced functionality and ease of navigation.
Additionally, Bidvino emphasizes the importance of a user-friendly section layout, which should be the combination of unique typography, responsive hero images, some semi-flat design elements with subtle shadows and dimensions, and high-quality product images. Moreover, customization of the ‘Sort By’ dropdown feature is pivotal to Bidvino’s requirements as they wanted to showcase all their promotions, services, catalogue, and accessories. The company wanted to have a tailored design that aligns with the brand’s aesthetics while enhancing the functionality of product sorting options for users browsing the site.
Furthermore, Bidvino aims to implement a custom mega menu catering to both desktop and mobile users as this is a must in today’s time when most of the users are using their mobile devices to order products. This mega menu needs to be intuitively designed while keeping in mind all their wine categories and other offers that make it easy to access all options at one place by the users.
Lastly, Bidvino intends to integrate third-party applications to enhance the website’s capabilities. These integrations are crucial in enhancing functionalities, such as payment gateways, marketing tools, and customer engagement options, to elevate the overall features and automate some of the time-consuming tasks.
Challenges:
The main challenge was the complexity mentioned above, which was theme upgradation from Shopify 1.0 to 2.0. we expected that there were going to be some advanced features, but when we started updating it, some of the most important features were not there, and solving this issue took us a lot of hours and days because again and again, something was creating hindrance due to which few features were disabled on the frontend.
Apart from theme upgradation, the problem was related to Megamenu as it did not appear when we installed the new theme, so after making lots of changes in the theme template setting, it started showing again. Again, the issue came with Megamenu as it was overlapping, due to which we were unable to use the search bar, which was happening due to the use of some plugins; for this, we deactivated the plugins which were causing the issue and replaced.
Besides this, when the project was almost completed, we noticed that Megamenu did not appear on some product pages; we again tried to trigger it for all the pages and did various settings related to this, but the issue wasn’t resolved; at the end, one of our 7+ years experienced developers took this and inserted some code that solved this problem.
Solutions:
We are delighted to share that our developers successfully completed this project before the pre-determined timeframe, which was really admired by the Bidvino team. Our team at Rock Technolabs diligently executed various updates and customizations to elevate the user experience and functionality of their platform; beginning with a complete overhaul of the design, we have process by process updated and tailored the theme to create a visually appealing and user-friendly interface. This revamp included strategically arranging sections for ease of navigation and implementing static blocks to streamline content presentation.
Moreover, we integrated the third-party applications, which expanded the store’s capabilities, enabling multi-currency and multi-language support for various countries across the globe. To enhance navigation further, we’ve crafted a custom mega menu catering to both desktop and mobile users, ensuring intuitive browsing and seamless access to various product pages and subcategories.
A notable addition is the incorporation of a reward points section, facilitating a rewarding shopping experience for their customers. We’ve also implemented advanced functionalities such as a product filter with a price range on the collection page, optimizing the search process. Additionally, we’ve customized the ‘Sort By’ dropdown to make it a more user-centric design; even in dropdown navigation, menu options were given to choose the wine based on country and region.
Furthermore, our team has introduced dynamic sections for each collection and product, leveraging MetaObject and product tags. This dynamic display enables personalized content presentation tailored to specific collections and products, enhancing engagement and conversion rates.
Additionally, we’ve implemented informative features like product information level charts on the Product Detail Page (PDP) and a free shipping progress bar based on order total amounts on the Cart page, improving transparency and customer satisfaction during the checkout process.
Notably, our team has fine-tuned the cart functionality by enabling the removal of multiple items with a single click. Plus, we’ve also recalibrated the reward point calculation based on order amounts, ensuring accuracy and fairness in rewarding Bidvino customers. Finally, as part of our commitment to innovation and staying updated with Shopify’s latest advancements, we’ve seamlessly upgraded the theme from Shopify 1.0 to 2.0, so that their store remains at the forefront of technology, security, and performance.
Final Result:
Projects like Bidvino come as a new challenge for Rock Technolabs’s team of expert Shopify developers that gives us the opportunity to prove that we can rock every project with our dedication, passion, and creative & technical know-how. All the devised solutions implemented on the Bidvino site introduced automation to various crucial tasks, leading to time and cost savings, alongside a decline in errors attributable to human intervention; this is happened especially because of multiple integrations of the site.
It has been almost 8+ months since we completed this project, and the data we got from the Bidvino team is absolutely exceptional. As they saw 97% surge in their quarterly revenue, a 67% decrease in bounce rate, now site is loading within 2.5 seconds, and 104% more conversions as compared to the previous year. The Rock Technolabs team truly achieved the purpose of this project with these extraordinary numbers.
