CLIENT
BlackCat Boards
INDUSTRY
SUP boards and accessories
TECHNOLOGY
Shopify
About Customer:
BlackCat Boards is the best place to purchase standup paddle boards so that you can enjoy it longer rides as they offer a limited, & curated selection of high-quality, performance-driven products designed to elevate your water sports experience.
With a strong commitment to performance, BlackCat Boards ensures that each product meets the needs of everyone from casual recreational users looking to explore waterways to serious athletes participating in races. Their dedication to quality is reflected in their choice of materials and attention to detail, ensuring that each piece enhances your paddleboarding experience, whether you’re cutting the waves of the sea or mastering new tricks.
At BlackCat Boards, the focus is not just on the products, but also on the community. Their mission is to fuel the passion for paddle boarding and help paddle boarders of all levels push their limits.
No matter if you’re looking for short, medium, or long SUPs, BlackCat Boards is your one-stop shop for everything. Their online Shopify platform is crafted by Rock Technolabs Shopify developers make shopping simple and convenient, with a range of products that reflect the spirit and energy of paddle boarding culture.
Client’s Needs:
BlackCat Boards required the development of a custom Shopify store designed according to their provided concept, with the added functionality of combo products. This feature was essential for offering customers the ability to bundle related products, creating a seamless shopping experience. The goal was to create a visually appealing and user-friendly platform while ensuring the integration of custom functionalities that aligned perfectly with the brand’s identity and performance-driven products.
Challenges:
When developing BlackCat Boards’ custom Shopify store, several challenges emerged in ensuring a seamless and efficient experience. One key challenge was designing the site from scratch while maintaining user-friendly navigation. Customizing the collection page with sidebar filters required advanced coding to ensure smooth functionality for a large number of products. Integrating the combo offer section on the product detail page posed difficulties in syncing with existing product data and ensuring accurate pricing updates.
Additionally, the integration of third-party apps presented compatibility concerns with custom features, requiring extensive testing and adjustments. Page speed optimization was a priority, and optimizing large product images and the custom card drawer functionality was essential to maintain performance across devices.
Creating custom email templates and ensuring proper shipping method setup, while keeping the user journey intact, required deep customization. The multilingual setup for store translation also demanded careful attention to ensure a smooth global shopping experience without losing site functionality. Lastly, the customized CMS page setup and displaying dynamic content without performance lags was a technical hurdle that needed constant monitoring and adjustments.
Solutions:
For BlackCat Boards, our team undertook an extensive, technical project to build a high-performance Shopify store tailored to their unique needs. Starting from scratch, we crafted a custom design that perfectly represented their cutting-edge paddle boarding brand while ensuring ease of navigation. The collection page was enhanced with a sophisticated sidebar filter, allowing users to quickly find products based on their preferences.
We developed a custom combo offer section for the product detail page, which integrated seamlessly with inventory data and real-time pricing updates, ensuring a smooth shopping experience for users. In addition to the default product detail page, we meticulously optimized for third-party app integrations that extended the store’s functionality without compromising performance.
We also focused on optimizing page speed by leveraging lazy loading, reducing image file sizes, and optimizing JavaScript, significantly improving the site’s load time across all devices. The CMS page setup was carefully designed to maintain a user-friendly content management system, while the shipping method setup was customized to meet BlackCat Boards’ requirements, ensuring customers had access to the most efficient delivery options.
To enhance communication, we created custom email templates that aligned with the brand’s visual identity and provided a personalized customer experience. The card drawer functionality was customized to provide intuitive interaction with the cart, allowing customers to seamlessly add or remove products without leaving the page.
Moreover, we successfully implemented a multilingual store translation, ensuring that international customers had an optimized shopping experience in their preferred language. Finally, we configured a system to display dynamic custom sections based on user behavior, further enhancing the site’s user engagement and overall performance. This comprehensive approach ensured that BlackCat Boards’ Shopify store was not only functional but optimized for both user experience and business growth.
Final Results:
The Black Cat project took over 900 hours to complete and brought substantial improvements. Since the relaunch, website traffic increased by 28%, while conversions improved by 18%. The custom combo product section and enhanced product pages helped raise the average order value by 22%. Speed optimizations resulted in a 35% faster load time, contributing to better user engagement and retention. Overall, these changes led to a 30% boost in online sales, proving the effectiveness of our tailored Shopify solutions in driving both performance and growth.
