CLIENT
LOI Brasil
INDUSTRY
Shopping / E-commerce
TECHNOLOGY
Shopify
About Customer:
Founded in 2013, LOI Brasil is a leading and very renowned eCommerce company and a part of the prestigious LOI Group (La Oferta Irresistible), with a strong presence across Brazil and Latin America and has a strong online presence on platforms like (Mercado Livre, Americanas, Shoptime, Submarino, Magazine Luiza, Ponto Frio, Extra, Casas Bahia, Amazon and others) offering a wide range of products such as electronics, home appliances, furniture, and automotive accessories.
LOI Brasil ensures fast delivery through three distribution centers in São Paulo and builds strong partnerships with top suppliers to provide competitive pricing and immediate product availability. Their vision is simple yet impactful: “To provide at least one irresistible offer in every home in Latin America.”
With a mission to deliver seamless online shopping experiences, LOI Brasil combines efficient logistics, advanced technology, and exceptional customer service. Guided by values like ethics, transparency, and proactivity, the company fosters trust and innovation while prioritizing customer satisfaction and team excellence.
Client’s Needs:
LOI Brasil, a dominant force in Latin America’s eCommerce industry, sought to elevate their Shopify store to match the dynamic expectations of their growing customer base. The brand identified the need to upgrade its third-party Shopify theme to create a more engaging, user-friendly shopping experience. This wasn’t just about a simple theme enhancement; LOI Brasil envisioned a comprehensive transformation that would align their digital storefront with cutting-edge design trends and advanced functionality.
To achieve this, the client requested meticulous modifications to the layout, drawing inspiration from a provided reference design. The goal was to create a visually appealing yet highly functional interface that resonated with their audience. Additionally, they needed custom functionality integrations to ensure seamless navigation and an intuitive user experience. LOI Brasil’s mission was clear: redefine their Shopify store to stand out in a competitive marketplace while ensuring it reflects their commitment to excellence and innovation.
Challenges:
Working on LOI Brasil’s Shopify store upgrade presented a series of technical challenges, particularly due to the intricate customization requirements and third-party theme integration. Here are the key hurdles we tackled:
- Theme Upgrade and Compatibility Issues
Upgrading the third-party Shopify theme was not a straightforward process. Ensuring compatibility between the new theme and the existing store functionalities demanded meticulous testing and debugging. Integrating new features into a pre-built theme required modifications to its core structure without disrupting its responsiveness and performance. - Dynamic Hot Sale Section with meta fields
Adding a dynamic Hot Sale section using meta fields to control start and end dates was complex. The challenge was to ensure precise synchronization between the metafield logic and the display logic, especially when automating the removal of products from the section once the timer ended. Achieving this functionality required seamless interaction between Liquid code, JavaScript, and Shopify’s metafield APIs. - Multiple Price Display and Timer Logic
Displaying three price options (original, sale, and discounted prices) dynamically and ensuring accurate calculations for the discounted price based on the “hot sale price” added to the complexity. This required creating a robust conditional pricing logic while ensuring it is updated in real time without affecting page load speed. - Custom Mega menu and Section Hiding Logic
Building a custom mega menu from scratch involved creating a flexible, mobile-responsive structure that allowed easy content management. Additionally, hiding the Hot Sale section and its title dynamically when all products were removed posed a challenge in ensuring flawless real-time updates without leaving empty elements in the UI. - Countdown Timer and User Experience
Implementing a visually engaging countdown timer to display offer expirations required fine-tuning the UI and optimizing scripts to ensure no delays or performance lags on the product pages.
Through careful planning, advanced coding techniques, and rigorous testing, our team successfully overcame these challenges, delivering a seamless, feature-rich Shopify experience.
Solutions:
To elevate LOI Brasil’s Shopify store, our team executed a comprehensive suite of technical enhancements and customizations, seamlessly integrating advanced functionalities to improve user experience and operational efficiency.
Upgraded Theme Implementation
We began by setting up the upgraded third-party theme, ensuring it was fully compatible with the store’s existing functionalities and design elements. This upgrade provided a modern foundation for integrating advanced features and optimizing the storefront.
Dynamic Hot Sale Section Integration
Leveraging Shopify meta fields, we developed a dynamic Hot Sale section with options to set a start date, time, and end date for promotional products. This allowed LOI Brasil to schedule sales with precision, enhancing their promotional campaigns. The section was further customized to display three pricing tiers: the original price, sale price, and discounted price calculated dynamically based on the hot sale offer.
Automated Sale Management
To streamline management, we implemented automation that removed products from the Hot Sale section when the sale timer ended. Additionally, the entire section, including its title and products, was designed to hide automatically once all active promotions expired—ensuring a clutter-free storefront.
Countdown Timer for Urgency
A visually engaging countdown timer was added to highlight the time remaining for each offer, fostering urgency among customers and driving conversions.
Custom Megamenu and Section Creation
To enhance navigation, we built a custom mega menu, allowing users to access various categories effortlessly. Additionally, we designed and implemented a custom Hot Sale section, ensuring seamless functionality and easy management for the client.
CMS and Content Configuration
We optimized and configured CMS pages, content, and sections to align with the store’s upgraded layout and functionality, ensuring a cohesive brand experience.
By combining technical expertise with strategic innovation, we delivered a robust, user-friendly Shopify store tailored to LOI Brasil’s unique needs.
Final Results:
The collaboration with LOI Brasil resulted in a significant transformation of their Shopify store, delivering a seamless, feature-rich platform that enhanced both user experience and operational efficiency. The upgraded theme, combined with the dynamic Hot Sale section and custom features, drove improved customer engagement and streamlined store management.
Key outcomes included:
- Improved Sales Performance: The automated Hot Sale section and countdown timer created urgency among customers, leading to higher conversion rates during promotional campaigns.
- Enhanced User Experience: The custom mega menu and optimized layout improved site navigation, enabling users to find desired products faster, which contributed to increased customer satisfaction.
- Efficient Store Management: The automated hiding of expired sections and integration of metafield-based management tools simplified the process for the client, saving time and reducing manual effort.
This project required over 150+ hours of meticulous planning, development, and testing to ensure flawless functionality and a polished final product. LOI Brasil’s team commended our attention to detail, innovative solutions, and dedication to exceeding expectations.
The success of this project highlights our expertise in delivering tailored Shopify solutions, and we’re proud to have contributed to LOI Brasil’s continued growth in the competitive eCommerce space.
