CLIENT
MCM House
INDUSTRY
Home Decor and Furniture
TECHNOLOGY
Shopify
About Customer:
Founded in 2010 by Charles Hinckfuss, MCM House embodies the relaxed Australian lifestyle through high-quality indoor and outdoor furniture. Charles’s background in antique furniture trading honed his unique design perspective, which is evident in each MCM House collection.
Today, MCM House offers uncomplicated, classic designs that favor high-quality textiles with timeless appeal. All their lifestyle indoor and outdoor products are manufactured for a relaxed, lived-in, and effortlessly cool environment, allowing you to make your home a sanctuary that truly represents you.
With showrooms in Paddington, Armadale, Balgowlah, Brisbane, and Byron Bay, MCM House invites you to explore their collections and create your sanctuary.
Client’s Needs:
MCM House entrusted us with an evolving, dynamic task-based project that demanded precision, creativity, and a deep understanding of Shopify’s capabilities. Each day brought new challenges as the client provided a steady stream of tasks to elevate their store’s functionality and design. From implementing cutting-edge features to refining existing layouts, the scope encompassed both technical optimization and aesthetic enhancements. The client emphasized seamless integration, user-centric improvements, and maintaining the brand’s sophisticated appeal. This project required unwavering agility, careful attention to detail, and a commitment to transforming the store into a digital masterpiece that perfectly reflected MCM House’s ethos.
Challenges:
1. Showroom-Specific Gallery Integration
Creating unique galleries for each showroom demanded dynamic content handling within Shopify’s framework. Providing compatibility across devices and maintaining fast load times for high-quality images added another layer of complexity.
2. Promo Bar Implementation
Designing and deploying a promo bar that matched the brand’s visual identity while securing it dynamically updated for ongoing campaigns required custom coding and regular testing.
3. Contact Page Migration
Merging the Contact Us page with elements of the previous theme involved reconciling design inconsistencies, retaining historical data, and ensuring a smooth transition without disrupting customer interactions.
4. Shop App Checkout Customization
Adapting Shopify’s checkout process for the Shop app required optimizing functionality within stringent limitations while ensuring security and seamless payment processing.
5. Homepage Redesign and Optimization
Revamping the homepage to align with MCM House’s brand ethos required balancing aesthetic appeal with functionality, providing cross-device compatibility, and minimizing page load times.
6. App Audit and Removal
Identifying and removing unused apps without breaking dependencies or disrupting existing workflows was crucial for performance optimization.
7. Shipping Messaging Customization
Dynamic customization of shipping messages based on cart contents required advanced logic integration and real-time updates.
8. PLP Pagination and Responsive Issues
Fixing pagination and ensuring iPad compatibility involved extensive debugging of front-end elements and optimizing CSS for responsive layouts.
9. Search Bar Enhancement
Improving the search bar required refining algorithms for better accuracy, speed, and user-friendly results.
10. Custom Countdown Timer
Implementing a custom countdown timer on the showroom page required precise JavaScript integration while ensuring it aligned with the overall design language.
This project tested the boundaries of Shopify’s capabilities, necessitating advanced problem-solving, thorough execution, and iterative refinements to deliver excellence.
Solutions:
At MCM House, a premium furniture and homewares brand, every digital element needs to reflect the brand’s elegance and functionality. Understanding this, our Shopify developers meticulously executed solutions that elevated the online store to new heights.
1. Showroom-Specific Gallery Creation
We crafted unique showroom galleries tailored to each location, providing an immersive experience for customers. These galleries showcased high-resolution images optimized for fast load times and seamless navigation across devices.
2. Dynamic Promo Bar Integration
To boost promotions and enhance user engagement, we designed a sleek, visually appealing promo bar that aligned with the brand’s aesthetics. It dynamically updated to display ongoing campaigns, assuring relevance and real-time communication.
3. Contact Us Page Merge
Merging the Contact Us page with elements of the previous theme involved harmonizing design elements, retaining key functionalities, and ensuring a cohesive brand identity throughout.
4. Shop App Checkout Optimization
We streamlined the checkout experience for the Shop app, enhancing user convenience and confirming secure, frictionless transactions.
5. Homepage Revamp
Our team revamped the homepage, incorporating refined visuals, dynamic content blocks, and a user-friendly layout to captivate visitors and encourage exploration.
6. App Review and Optimization
We studiously reviewed the store’s existing apps to identify those that were redundant or no longer useful. By removing these apps, we reduced unnecessary code bloat, significantly improved loading times, and created a smoother overall experience for users while keeping essential functionalities intact.
7. Shipping Messaging Customization
Tailoring the shipping messaging in the checkout process was no small feat. We implemented dynamic adjustments that altered the displayed information based on the cart’s contents. This level of personalization gave users clarity and built trust, ensuring transparency about delivery expectations.
8. Custom Countdown Timer
We developed a bespoke countdown timer, prominently featured on showroom pages, to instill a sense of urgency in users. The design was carefully aligned with MCM House’s minimalist aesthetic, guaranteeing it grabbed attention without appearing intrusive or off-brand.
9. Bug Fixes and Responsive Design
Addressing PLP pagination issues and enhancing compatibility for iPads were among our key challenges. By refining liquid files, CSS, and JavaScript, we assured seamless functionality across devices. Additionally, we upgraded the search bar functionality, making it intuitive and fast, providing users with an improved search experience.
10. Product Detail Page Enhancements
To enhance user engagement, we implemented dynamic lead time rules on product detail pages. These rules offered customers real-time delivery timelines based on their chosen products. The feature ensured clarity, reduced cart abandonment, and aligned perfectly with MCM House’s commitment to superior customer experience.
Each solution was tailored with precision, combining technical expertise and creative vision to ensure MCM House’s Shopify store remained a digital embodiment of their premium brand values.
Final Result:
Our dedicated efforts over 430+ hours resulted in a Shopify store that seamlessly blended functionality with the premium aesthetics of MCM House. The revamped store became a true reflection of their brand ethos, offering an unparalleled user experience and enhanced performance across all devices.
The bespoke showroom-specific galleries provided a localized and immersive customer experience, while the custom countdown timers effectively boosted engagement and conversion rates. The shipping messaging customization and lead time rules on PDPs improved transparency and trust, significantly reducing cart abandonment.
By addressing PLP pagination issues, optimizing the website for iPads, and refining the search bar functionality, we delivered flawless navigation for users. The homepage revamp and promo bar integration elevated the visual appeal and interactivity, resulting in higher user retention and exploration.
Furthermore, the removal of unused apps and redundant elements streamlined the backend, leading to faster load times and better site performance. The Shop app checkout optimization contributed to frictionless transactions, enhancing customer satisfaction.
Overall, our comprehensive solutions empowered MCM House with a robust, scalable, and aesthetically superior Shopify store, aligning perfectly with their vision and setting a strong foundation for sustained growth and customer loyalty.
