CLIENT
Mitzuma
INDUSTRY
Retail - Sport
TECHNOLOGY
Magento 2
About Customer:
Mitzuma is a team of sports persons and is known for its famous manufacturing spot of sporting and fitness goods, which was established to invigorate and encourage individuals in their pursuit of an active lifestyle. Mitzuma’s ethos revolves around the unwavering belief in accessibility, aiming to serve as the powerhouse for everyone, irrespective of their athletic prowess or experience level.
Whether you’re a seasoned professional seeking top-notch equipment or an enthusiastic beginner stepping into sports for the first time, the Mitzuma team try their best to offer top-in-class products to make your fitness journey more powerful, thus supporting you along the way.
With a commitment to innovation and excellence for all their customers, Mitzuma is proud to claim that they are at the forefront of designing and manufacturing premier-quality sporting products, and their extensive repertoire boasts an impressive array of over 3,000 meticulously curated items, each meticulously engineered and rigorously tested to meet the diverse needs of our dynamic clientele.
We understand that pursuing an active lifestyle isn’t just about physical activity; it’s a mindset. Hence, our message remains resolute and straightforward: #StayActive. They aspire to be more than just a provider of sporting goods; we aspire to be a companion on your journey to a more active, fulfilling life.
Client’s Needs:
Mitzuma’s goal was to upgrade the site from Magento 2.3.7 to the latest version, Magento 2.4.5. This transition is crucial for leveraging the enhanced features, security patches, and performance improvements offered by the updated version. Alongside this upgrade, they require our Magento developer’s expertise in executing several maintenance tasks related to server configurations to ensure seamless functionality and optimal performance without any technical hindrances.
Moreover, one of the aims was to revamp the design elements of both their homepage and product display pages (PDP). They showcase our Magento developer’s specific reference site designs that they wish to emulate for these changes. Plus, we did research from our end as well to see what else can be done in terms of interactive and appealing design that displays Mitzuma’s uniqueness. Implementing these alterations to their website’s structure is vital to align their brand’s online presence with current industry standards and user expectations.
Besides all this, the home page and PDP modifications were pivotal for enhancing user experience, streamlining navigation, and fostering increased engagement with their products. The best thing was they completely trusted our team’s proficiency in Magento development to bring these design changes to life while maintaining the functionality and performance of their e-commerce platform.
Moreover, in addition to what was demanded by their team, we went through some other important tasks that were important for the smooth site, like a website usability test to check features like browsing products, add to cart, order cancellations, & return, and also and also we checked all the links and forms on the website which later on contributed to the growth and success of their online business.
Challenges:
Our Magento-certified developers are not afraid of challenges as we understand that no project can be completed with hindrances, so we stay awake with our abilities and solve whatever technical problem comes our way. Now, let’s see what exact problems we faced while working on this project. While upgrading from Magento 2.3.7 to 2.4.5, we were getting an error showing that your requirements couldn’t be resolved to an installable set of packages. For which, we started the upgrade process all over again, but again the same message was displayed, at the last we ran a command (composer install –ignore-platform-reqs) that solved this problem.
Also, we designed a completely new homepage, after which we were seeing a very weird problem. Suddenly, the homepage started to look different from any other pages on my site, and there was some problem with the session ID; nonetheless, after purging the Varnish cache and disallowing the server-side scanner to access the “panel tool”, the site went back to normal.
Besides this, there was a customized API to run the site to sync products, inventory and all other data, but due to some issue, the ERP software was storing the inventory data in a cached area and not actually in the database directly. The module that pushed the inventory doesn’t pull the correct inventory numbers all the time. Anyway, we solved it, too, by making some smaller changes in the software settings.
Solutions:
As the dedicated Magento end-to-end solution provider company for Mitzuma, we begin our task with a comprehensive journey to enhance their digital presence by optimizing their digital store. We performed all the necessary tasks that were demanded by the client, which were necessary to bring traffic and allow them to stay for more purchases. Our primary focus was to elevate their Magento-based site from version 2.3.7 to the latest version, 2.4.5, while seamlessly integrating PHP 8.1 for enhanced performance and security and offering excellent performance for the CMS page, product page, and category page.
Beyond the version upgrade, our Magento expert team diligently assessed and adapted all third-party modules to ensure compatibility with the updated Magento version. We took all the proactive measures to support server configuration tasks and facilitated the smooth transition of the live site to a new server, guaranteeing uninterrupted online operations for Mitzuma.
Moreover, as we understand the importance of a visually appealing and user-friendly interface, so we evaluated and revamped both the homepage and Product Detail Page (PDP) structures as many of the product details were still not posted on the site, and many products were required to be again updated with all the details including material, price, type, color, and more. Aligning with the provided reference site design, we carefully reconfigured different sections to enhance user engagement and navigation, ultimately amplifying Mitzuma’s new page UI/UX.
Furthermore, the Mitzuma team was required to gain access to different insights of their new and old user of the site, so by acknowledging their need to get data related to the target audience from various channels, we successfully set up Google Analytics 4 (GA4) for the site. This implementation has empowered Mitzuma with invaluable data-driven strategies, enabling them to make informed decisions and optimize their online performance effectively.
Final Result:
Results are the main thing on which we look upon the most, as we understand that this is what ultimately our clients want at the end. We always deliver a site that not only functions properly instead rank higher on search engine, sets a great example for competitors, and is appreciated by the client’s customer. By keeping our values focused for Mitzuma we paid attention to each and every detail, the dedicated efforts of our skilled development team, rigorous testing at every stage, and the application of high-quality code, giving every penny they paid to us.
Following by all the work we did, Mitzuma experienced a remarkable threefold increase in sales by 45%. The revamped website not only showcased enhanced user-friendliness but also contributed to notable improvements in their Average Order Value by 32% and 6 months revenue by 67% percentage. This successful partnership stands as a great testimonial of our commitment to delivering results that drive substantial growth and success for our clients.
