CLIENT
Oscalito
INDUSTRY
Fashion Apparel
TECHNOLOGY
Shopify
About Customer:
Oscalito was established over 80 years ago in Turin, Italy, whose 100% made-in-Italy products are sold all across the globe, and are recognized as synonymous with quality, style, and attention to detail while keeping in mind the comfort and softness, design, and elegance, respecting the health of the wearer.
Every Oscalito garment is expertly created using natural fibres of sustainable and biodegradable origins, offering thermoregulatory, breathable, and antibacterial properties. The brand proudly embodies 100% Made in Italy excellence, collaborating with skilled Italian artisans to ensure impeccable quality and attention to detail in every piece.
Oscalito’s team thinks about the environmental impacts of the clothing industry that’s why their promise to environmental-friendly activities is reflected in its eco-friendly production processes and dedication to reducing environmental impact. The brand promotes upcycling and regeneration, ensuring garments can be reused at the end of their lifecycle. With a fully traceable supply chain, Oscalito provides transparency at every stage, from fabric selection to delivery.
Guided by values of quality, naturalness, luxury, and ethics, Oscalito continues to craft exceptional garments that celebrate the beauty and individuality of every wearer.
Client’s Needs:
Oscalito required a complete theme upgrade to enhance the aesthetic appeal and functionality of their Shopify store, aligning it with their brand’s luxurious and sustainable image. Additionally, the client emphasized the need for advanced page speed optimization to ensure seamless user experiences across devices. They sought a solution that would deliver lightning-fast loading times, improve Core Web Vitals, and maintain high performance, even with complex product pages featuring high-quality images and dynamic elements. The goal was to create a visually stunning and technically superior platform that reflects Oscalito’s heritage of excellence while meeting modern eCommerce standards.
Challenges:
Upgrading Oscalito’s Shopify store from an outdated theme to the latest version presented a series of technical challenges that required precision and expertise. One major challenge involved optimizing the page speed to enhance performance across the store. Oscalito’s product pages feature high-resolution images and dynamic elements to showcase the luxury and craftsmanship of their garments. Balancing this visual richness with the need for rapid load times required implementing advanced optimization techniques, such as image compression, lazy loading, and code minification. Additionally, improving Core Web Vitals metrics like Largest Contentful Paint (LCP) and First Input Delay (FID) was crucial for achieving seamless user experiences and boosting search engine rankings.
Modifying the design layout based on the client’s requirements added another layer of complexity. This entailed creating a visually stunning yet functional design that aligned with Oscalito’s legacy of luxury and sustainability while assisting mobile responsiveness and cross-browser compatibility.
Testing and debugging were critical throughout the process to confirm all theme customizations and optimizations worked flawlessly. Each step demanded careful collaboration with the client to align the final outcome with their vision.
Solutions:
Many small tasks need to be done to heighten the luxury and functionality of the Oscalito store for which, firstly, we started with a comprehensive revamp, addressing critical areas the process began with upgrading the store from an outdated theme version to the latest Shopify theme, incorporating cutting-edge features and improved performance capabilities. This upgrade laid the foundation for a modern, responsive, and future-ready platform.
Next, we tailored the theme to perfectly embody Oscalito’s heritage of elegance and sustainability. Through advanced customization, we meticulously modified the design layout to align with the brand’s sophisticated aesthetic. Each design element was carefully crafted to enhance visual appeal while maintaining intuitive navigation and user experience. The goal was to create a synchronized blend of style and functionality that resonates with Oscalito’s discerning clientele.
Page speed optimization was another critical aspect of our work. Recognizing the need for lightning-fast load times without compromising Oscalito’s high-resolution imagery and dynamic content, we implemented state-of-the-art techniques. These included optimizing image assets, minifying code, leveraging lazy loading, and enhancing server response times. The result was a significant improvement in Core Web Vitals, providing a smooth and enjoyable shopping experience across all devices.
The final product was a Shopify store that seamlessly marries luxury with performance—a platform that not only reflects Oscalito’s brand values but also provides an unparalleled shopping experience. Through our strategic interventions, Oscalito now boasts a store that is as exceptional as the products it offers.
Final Result:
This project without taking too much of our time showed excellent results that are also appreciated by the Oscalito’s team, as the store is now highly optimised and visually striking, perfectly aligned with what the client asked for. After dedicating 80+ hours to this project, the newly upgraded store now features a modern, responsive design that enhances user engagement across all devices, perfectly blending aesthetics with functionality.
With the theme upgrade to the latest version, the store benefits from enhanced features and a more streamlined performance, ensuring compatibility with future Shopify updates. Page speed improvements, achieved through advanced optimisation techniques, have significantly reduced load times, leading to an enhanced shopping experience and better Core Web Vitals.
The design modifications tailored to Oscalito’s specifications have elevated the brand’s online presence, providing an intuitive and elegant shopping interface. The final result is a highly efficient, user-friendly platform that reflects Oscalito’s prestigious reputation while offering a complete and fast eCommerce experience for its customers.
