CLIENT
Pichara
INDUSTRY
Cosmetic and Beauty
TECHNOLOGY
Shopify
About Customer:
Pichara is a leading e-commerce platform based in Chile, dedicated to providing top-quality cosmetics and beauty products, in their store, there is nothing that is left forgotten, you can purchase everything from styling tools to top-brand beauty products as they have networked with various trusted brands. Whether you’re looking for effective facial treatments, nourishing haircare products, or indulgent self-care essentials, Pichara has you covered with all their essential items at one place at affordable prices.
As they have been dealing in the beauty, and personal care industry for a very long time, they know what their customers want, and how it can change their lives with every product that meets the highest standards of quality and performance. Moreover, the platform offers an uninterrupted, and convenient online shopping experience, making it easy for customers to find the best products to support their beauty needs. At Pichara, customer care is a priority, and the goal is to help every individual elevate their beauty regimen with ease and confidence.
Client’s Needs:
Pichara required the development of key pages for their Shopify store based on an intricate Figma design. The task involved transforming the Figma blueprint into a fully functional and visually stunning home page, collection page, and product page. Each page needed to reflect Pichara’s brand ethos—elegance, simplicity, and customer-centricity—while offering an intuitive shopping experience. The client emphasized the importance of ensuring smooth navigation, mobile responsiveness, and optimized performance for fast load times. Additionally, they sought a design that would perfectly showcase their diverse range of cosmetics and beauty products, enhancing the visual appeal and functionality of the store.
Challenges:
The process of transforming Pichara’s Figma design into a fully functional Shopify store presented several technical challenges, requiring meticulous attention to detail and precision.
The first hurdle was developing three unique collection page templates based on the provided Figma design. These pages needed to be dynamic, responsive, and compatible with Shopify’s ecosystem while maintaining a consistent look and feel across the entire store. Ensuring that each template adapted seamlessly to different product categories and sizes, with proper filtering and sorting functionality, required extensive customization and testing.
Developing custom sections for the homepage was another key problem. The design called for a visually appealing layout with multiple content blocks, each requiring individual customization to maintain optimal performance and compatibility with various devices. We had to balance visual richness with site speed, guaranteeing that high-resolution images and interactive elements didn’t compromise the store’s performance.
Modifying the product detail page also presented its own struggles. The client requested specific design tweaks, such as enhanced product image displays, customizable options, and user-friendly navigation. This involved significant back-end work to integrate these features with Shopify’s default structure while providing a stunning shopping experience.
Lastly, incorporating the client’s feedback at each stage of development was critical, as it required frequent adjustments and refinements to make sure the final product aligned with Pichara’s vision. Ensuring smooth collaboration and maintaining a tight timeline added to the complexity of the task. Ultimately, these challenges were successfully addressed to deliver an intuitive and beautifully designed Shopify store.
Solutions:
Our team worked tirelessly to bring Pichara’s vision to life by meticulously translating the provided Figma design into a fully functional, dynamic Shopify store. Starting with the development of three custom collection page templates, we ensured each page reflected Pichara’s elegant and user-friendly aesthetic while also providing intuitive navigation for customers to easily browse through their wide range of beauty products. Each template was built to accommodate multiple product categories while maintaining consistent design integrity, and optimizing user experience across devices.
For the homepage, we created custom sections tailored to the brand’s identity. These sections were not just visually stunning but also optimized for consistent browsing, ensuring that customers were immediately drawn to the featured products and special offers. The design incorporated interactive elements, such as promotional banners and smooth-scrolling content, without compromising load speed or functionality.
We also worked closely with the client to integrate their feedback into every phase of the project. This constant collaboration allowed us to make necessary refinements and enhancements to meet Pichara’s high standards.
Finally, we focused on optimizing the product detail page. Our development team enhanced the layout and product display, incorporating rich media elements like high-quality images and zoom features while ensuring smooth functionality for selecting product variations. By aligning the design with the Figma specifications, we provided a comprehensive, visually appealing, and highly functional e-commerce store, positioning Pichara to offer customers a world-class shopping experience.
Final Results:
The completion of Pichara’s Shopify store project, which took over 110+ hours of meticulous development, resulted in a highly functional, visually appealing, and user-centric online platform. The three custom collection page templates we created have streamlined the browsing experience, increasing product discovery and helping Pichara see a notable 25% increase in page engagement.
Our custom homepage sections were designed to capture customer attention and drive conversions, leading to a 30% boost in sales within the first month. We also implemented a highly optimized product detail page that improved the average time spent per product by 15%, contributing to higher customer retention rates.
By translating the Figma designs into a fully integrated Shopify store with client-specific modifications, we delivered a site that aligned perfectly with Pichara’s brand ethos. The enhancements made through responsive design and user-friendly navigation have already made a positive impact on customer satisfaction and retention. Pichara is now set to offer a smoother, faster, and more enjoyable shopping experience.
