CLIENT
SB Supply
INDUSTRY
Gaming, Accessories and Gadgets
TECHNOLOGY
Adobe Commerce
About Customer:
SB Supply is the go-to source for high-quality accessories and smart solutions! Whether you need cutting-edge gadgets, dependable device protection, smart home upgrades, or top-notch gaming gear, they have their customers covered for everything. With over 130 million visitors since 2011 and operations in 7 countries, SB Supply has earned a customer satisfaction score of 4.7/5. Their focus is on delivering quality products, innovative solutions, and excellent service. Besides this, their enterprise runs upon some main principles as they believe that adhering to certain values enables us to not only survive but also thrive. Some of those key values that will help us accelerate our growth and achieve sustainable success include customer centricity, international outlook, innovative vision, and sustainability.
Client’s Needs:
SB Supply team was facing performance and scalability challenges with its Magento 1 e-commerce platform, which affected user experience and traffic growth. Due to which, the company sought to upgrade its Magento 1 platform to Magento 2 to better manage complex logistics, support real-time inventory updates, and optimise the user experience across global markets. That’s why they reached out to the Rock Technolabs team.
Besides this, their team were also looking for some other key requirements was the integration of the AFAS ERP system with Magento 2 for real-time synchronization of orders, inventory, and customer data. They also needed a multi-store and multi-language setup to cater to international audiences, ensuring localized content and pricing. To enhance logistics and payments, SB Supply requested Paazl logistics integration for efficient shipping and MultiSafePay for secure, flexible payment processing.
Improving search functionality was another priority. By implementing ElasticSearch, we aimed to provide faster, more accurate search results with features like autocomplete and recommendations. The addition of social login options (Google and Facebook) was also essential to simplify user access.
Design and user experience improvements included using the Cartzilla theme with Hyva integration for better speed, responsiveness, and aesthetics. The client also required SEO optimization, covering meta tags, category URLs, and Google Tag Manager for advanced tracking.
These requirements reflected SB Supply’s focus on operational efficiency and delivering an exceptional customer experience.
Challenges:
1. System Integration
One of the major hurdles was integrating third-party systems like AFAS ERP for enterprise resource planning and Paazl logistics for shipping and delivery. This process required custom development to enable real-time synchronization of orders, inventory, and customer data between Magento 2 and these external systems. Ensuring seamless data exchange without errors or delays was critical to maintaining operational efficiency and customer satisfaction.
2. Front-End Overhaul
As the project demanded a complete redesign so balancing aesthetics with functionality was challenging, as developers had to ensure the new theme improved both user experience and site performance, including faster load times and better navigation.
3. Performance Optimization
Improving the website’s overall performance was a key requirement. Developers had to enhance page loading speed, ensure the site was mobile responsive, and optimize it for SEO. Achieving these goals while preserving a seamless user experience required a careful balance of caching mechanisms, code optimization, and server configurations.
4. Advanced Feature Implementation
SB Supply required the addition of advanced features like social login to streamline user registration and ElasticSearch for faster and more relevant search results. Both features demanded third-party integrations, which had to be carefully configured to work flawlessly with Magento 2. Developers had to ensure compatibility and stability while minimizing potential conflicts with the core system.
5. Search System Upgrade
Replacing the outdated search system with a modern, feature-rich solution was another complex task. The new system needed to offer faster, more accurate results and support for advanced features like filtering, autocomplete, and personalized suggestions. Developers had to integrate the new search engine while ensuring it complemented the existing architecture.
6. Integration of Marketing and Analytics Tools
To enhance SB Supply’s marketing capabilities and track performance metrics, third-party tools for marketing automation, product recommendations, and analytics were integrated. This required careful configuration to align these tools with Magento 2, ensuring that data flows were accurate and actionable insights were available to the client.
These challenges required the developers to employ strategic planning, technical expertise, and extensive testing to ensure a successful project outcome.
Solutions:
1. Magento 1 to Magento 2 Migration
To ensure a seamless transition from Magento 1 to Magento 2, a three-stage migration strategy was employed. The initial migration took place during development to test data compatibility and verify module integrations. A mid-project migration during the QA phase tested data synchronization and implemented new features. Finally, a comprehensive migration occurred just before launch to ensure all data was up-to-date. Custom scripts and tools like the Magento 2 Data Migration Tool were used to securely transfer critical data, including product details, customer accounts, order histories, and reviews, ensuring minimal disruption.
2. System Integration and Data Synchronization
Rock Technolabs seamlessly integrated the AFAS ERP system, automating key processes such as order pushing, product creation, and inventory updates in real time. Paazl logistics integration enabled efficient shipping methods and stock level synchronization. Additionally, the Gampafas_Afasprofit ERP module was migrated to Magento 2, and the Gampebiz_Logistics system was implemented to streamline logistics operations.
3. Frontend and User Experience Enhancements
The team integrated the Hyva theme for enhanced speed and mobile responsiveness, customizing it to align with SB Supply’s branding. The Cartzilla theme was adapted within Hyva’s framework to ensure a cohesive visual appeal. A tailored Hyva checkout process simplified the user journey, improving conversion rates. Social login modules enabled seamless login via Google and Facebook, boosting user engagement.
4. Advanced Search Functionality
ElasticSearch replaced the outdated Sphinx Search to deliver faster, more accurate results. The Amasty Advanced Search module was configured to provide filters like size, color, and price, significantly improving product discoverability and user satisfaction.
5. Performance and SEO Optimization
Full-page caching and image optimization techniques were applied to improve page load times. SEO strategies included optimizing meta tags, URLs, and product descriptions, along with integrating Google Tag Manager for enhanced tracking.
6. Third-Party Integrations
Tools like MailChimp for email campaigns and Channable for marketplace integration were implemented. Other modules, including Ajax Cart, Amasty Layered Navigation, and Amasty Product Labels, enhanced functionality and user experience.
7. Testing and Quality Assurance
The final phase involved extensive testing. Functional testing ensured smooth operation of ERP, logistics, and payment modules. Performance testing confirmed the site could handle high traffic, while SEO testing validated optimization measures. Module-specific testing ensured compatibility and functionality across all third-party tools.
This comprehensive approach ensured a robust and scalable platform tailored to SB Supply’s needs.
Final Results:
1. Improved Site Speed
The integration of the Hyva theme and full-page caching delivered a remarkable 100% improvement in performance optimization, significantly reducing page load times. This enhancement not only improved user experience but also positively impacted SEO rankings and conversion rates.
2. Enhanced Product Search
Switching to ElasticSearch transformed product discoverability, enabling users to find items faster and with greater accuracy. This upgrade resulted in a 30% improvement in search speed and precision, helping customers quickly locate desired products, which in turn boosted overall satisfaction.
3. Seamless System Integrations
The successful integration of AFAS ERP, Paazl logistics, and MultiSafePay streamlined critical business operations. These integrations led to a 40% reduction in order processing times and enabled real-time stock synchronization, ensuring a smooth operational workflow and a better customer experience.
4. Better User Engagement
ElasticSearch replaced the outdated Sphinx Search to deliver faster, more accurate results. The Amasty Advanced Search module was configured to provide filters like size, color, and price, significantly improving product discoverability and user satisfaction.
5. Scalable and Future-Ready Platform
Optimizing the site with Magento 2 and Hyva enabled it to support a 50% growth in product listings and handle three times more traffic compared to the previous setup. This scalability ensures the platform is well-equipped to meet SB Supply’s future growth and market demands.
These outcomes reflect Rock Technolabs’ expertise in creating efficient, scalable, and user-focused solutions, empowering SB Supply to enhance its operations and deliver an exceptional shopping experience. Moreover, the best part is the client really appreciated our efforts by giving us satisfactory feedback on how they got a completely transformed e-commerce platform.
Client Testimonial
“Rock Technolabs provided an exceptional migration service. Their expertise in Magento 2 migration, ERP integration, and front-end design has transformed our e-commerce platform. The performance improvements, advanced search, and social login features have significantly enhanced our customer experience. We are now positioned for growth with a more scalable and efficient system.”
