CLIENT
She Only Wears
INDUSTRY
Fashion & Apparel | B2C
TECHNOLOGY
Shopify
About Customer:
She Only Wears is an online fashion store in Manchester, U.K. that empowers women to embrace their individuality with extraordinary choices of clothing. If you explore their huge collection, you will be shocked by whatever the brand is offering such as a range of timeless, elegant pieces that clearly showcase their commitment to quality, ethical values, and modern trends.
While creating this company they aim to focus on creating pieces (versatile wardrobe clothing like dresses, knitwear, and classic separates) that are not only stylish but also sustainable. Their clothing is designed to fit effortlessly into your lifestyle, whether you’re dressing for a casual outing, a formal occasion, or anything in between.
Moreover, the best thing about their brand is their customers never get challenges to order product swiftly because the online platform which is created by Rock Technolabs expert developers ensures a smooth experience, with size-inclusive options and styling advice to help every woman find her perfect fit. Whether you’re looking for minimalist designs or bold statement pieces, this brand makes sustainable fashion accessible without compromising on quality or sophistication.
Client’s Needs:
She Only Wears required the creation of a fully custom section and page design to provide an enhanced and immersive user experience. The aim was to align the design with the brand’s identity, ensuring a seamless blend of aesthetics and usability for their audience. This section and page needed to reflect their commitment to elegance, sustainability, and individuality while offering easy navigation and an engaging shopping journey. The focus was on crafting a user-friendly yet visually striking layout that resonates with the brand’s ethos and elevates the overall browsing and shopping experience for customers.
Challenges:
Developing the She Only Wears Shopify store brought a variety of intricate technical challenges for our developers. Building a custom theme from scratch required aligning with Shopify’s Liquid templating system while ensuring compatibility with dynamic content needs. Implementing functionalities inspired by the client’s reference store demanded careful decoding of advanced design and interaction elements, pushing the boundaries of Shopify’s core capabilities.
Features like a custom newsletter and meta-field integration involved navigating Shopify’s APIs and data structures. Meta-fields, in particular, required precise setup to dynamically populate product-specific information without bloating the database or slowing the site. Speed optimization was another significant hurdle, especially with the inclusion of advanced features like a custom mega menu and dynamic image optimization. These elements required balancing resource efficiency with a visually engaging interface.
Creating custom UI components, such as color swatches, thumbnail sliders, and layout-changing options, posed challenges in maintaining responsiveness and cross-browser functionality. The integration of a custom wishlist and sidebar filters on collection pages necessitated leveraging JavaScript and AJAX for real-time updates without reloads, further complicating the implementation.
Dynamic image optimization added a layer of complexity, requiring a balance between loading speed and maintaining high-resolution visuals. Additionally, ensuring that the custom size guide and other features were not only dynamic but seamlessly integrated across the product pages pushed the technical capabilities of the platform.
In addressing these challenges, our team blended cutting-edge development practices with meticulous testing to deliver a seamless, high-performing Shopify store that exceeded client expectations.
Solutions:
Our Shopify developers transformed the She Only Wears online store into a powerhouse of seamless functionality and captivating design. Starting from scratch, we crafted a custom theme that not only embodied the brand’s identity but also set a benchmark for aesthetic and technical brilliance. Every element was built to perfection, reflecting the client’s requirements and the essence of their reference store.
To enhance customer engagement, we designed a bespoke newsletter functionality, allowing personalized communication and better customer retention. Meta-field integration enabled dynamic and detailed product displays, ensuring the store’s backend was as robust as its front-facing interface. Speed optimization was another cornerstone of our solution, ensuring fast load times even with advanced features and high-resolution visuals.
Navigation was elevated through a custom mega menu and search bar, offering an intuitive shopping experience. For better product discovery, we implemented a custom sidebar filter and layout-changing options on collection pages, giving users flexibility and control over how they explore the store’s offerings. Features like custom color swatches, thumbnail sliders, and a dynamic size guide on product pages added a layer of sophistication, enhancing usability and visual appeal.
We also integrated a wishlist functionality, enabling customers to save their favorite items for later. The implementation of dynamic image optimization ensured stunning visuals without compromising on performance, offering a balance between speed and quality.
Our solutions didn’t just meet the client’s needs; they redefined what’s possible in a Shopify store, making She Only Wears a shining example of innovation, performance, and design excellence in the e-commerce world.
Final Results:
After the successful implementation of over 400+ hours of work on the She Only Wears Shopify store, the results were nothing short of impressive. We have noticed a sharp improvement after the custom-built theme and features that ultimately resulted in about a 55% increase in site traffic within the two months of launching this site. Moreover, the site saw a 30% improvement in page load times, reducing bounce rates and boosting engagement as we optimized for speed and enhanced with custom functionalities like the mega menu, custom filters, and size guides.
Sales skyrocketed by 60% in the first quarter post-launch, with the custom wishlist and dynamic image optimization features playing a pivotal role in increasing customer retention and conversion rates. The introduction of a personalized newsletter also contributed to a 25% increase in repeat customers, providing better engagement with the brand’s eco-conscious ethos.
The custom search bar and sidebar filters enabled more efficient product discovery, which, in turn, resulted in a 20% increase in average order value. Traffic from mobile devices also grew by 35%, thanks to the responsive design and optimized mobile shopping experience.
In summary, the tailored Shopify store not only met the client’s expectations but exceeded them, establishing She Only Wears as a stronger player in the online sustainable fashion market. The project demonstrated the power of combining cutting-edge technology with a user-focused approach, delivering tangible business growth.
