CLIENT
Tangl
INDUSTRY
Health Care
TECHNOLOGY
Shopify
About Customer:
Tangl empowers women to combat hair loss with personalized dermatology-prescribed treatments tailored to individual needs. The innovative platform offers customized solutions for hair, eyebrows, and nails, conveniently delivered right to your doorstep. Tangl prioritizes ease of use, featuring at-home diagnostic testing and ongoing virtual consultations with certified dermatologists. Each treatment plan includes a variety of topical and oral options, designed to show results in as little as 3 to 6 months. Beyond effective treatments, Tangl emphasizes continuous support, making sure that every customer feels confident and satisfied throughout their journey.
The company is committed to cultivating a community of women who are informed and empowered to take charge of their hair health. Tangl offers customers not just products but a comprehensive support system dedicated to enhancing their beauty and confidence, making it a trusted partner in their journey toward healthier hair.
Client’s Needs:
Tangl, the client, requested several key modifications for their Shopify store. First, they need to integrate the LifeFile API for enhanced functionality. Next, they want to remove the existing “GET STARTED” button on the Product Detail Page (PDP) and replace it with an “ADD TO CART” button. The payment gateway should be set to Stripe, including configuring a test payment method. Finally, the client requires setting up the Recharge App to facilitate subscription management.
Challenges:
During the implementation of Tangl’s requested modifications, several technical challenges arose that required careful consideration and strategic solutions.
First, integrating the LifeFile API with the Shopify store posed compatibility issues, as it necessitated extensive modifications to the backend architecture. To maintain consistent data exchange between the API and Shopify involved addressing discrepancies in data formats and establishing secure authentication protocols. This integration required rigorous testing to prevent data integrity issues and provideba smooth user experience.
Replacing the “GET STARTED” button with the “ADD TO CART” button on the Product Detail Page (PDP) presented its own challenges. We had to make sure that the button’s functionality was integrated properly with existing cart mechanisms, including maintaining accurate inventory counts and triggering the correct user notifications. Any misalignment could lead to cart abandonment and a decline in conversion rates.
Furthermore, setting up Stripe as the payment gateway involved configuring the API to manage various payment scenarios, including handling failed transactions and ensuring compliance with security standards. Testing the payment method required careful attention to detail to avoid any disruptions in the checkout process.
Lastly, the Recharge App setup necessitated careful configuration to align subscription options with Tangl’s product offerings, ensuring a user-friendly interface while managing subscription logistics. Each challenge demanded thorough troubleshooting and proactive measures to guarantee a successful outcome for the project.
Solutions:
Rock Technolabs dedicated Shopify development team executed a comprehensive suite of enhancements for Tangl’s store, revolutionizing its functionality and user experience.
We began with the pre-planned integration of the LifeFile API, properly connecting it to the Shopify ecosystem. This advanced integration not only facilitated real-time data synchronization but also empowered Tangl to deliver personalized user experiences, transforming customer interactions into tailored journeys.
Next, we meticulously removed the existing “GET STARTED” button and replaced it with a dynamic “ADD TO CART” button on the Product Detail Page (PDP). This strategic alteration streamlined the purchasing process, significantly enhancing user engagement and reducing friction during checkout. Our developers ensured that this button integrated flawlessly with the cart functionality, optimizing inventory management and improving overall conversion rates.
We then implemented Stripe as the primary payment gateway, properly configuring the system to handle various payment scenarios with precision. Our rigorous testing process ensured that the payment flow was secure, seamless, and user-friendly, ultimately bolstering customer trust and satisfaction.
Finally, we set up the Recharge App, effectively managing subscription services and providing Tangl with robust tools for customer retention. This comprehensive setup not only enhances user experience but also positions Tangl for sustained growth in the competitive e-commerce landscape.
Final Result:
The results of our enhancements for Tangl were remarkable, showcasing the effectiveness of our technical solutions. The uninterrupted integration of the LifeFile API elevated the personalization of customer experiences, while the revamped “ADD TO CART” button significantly improved user engagement and boosted conversion rates. With Stripe as the secure payment gateway, customers enjoyed a smooth checkout process, enhancing trust and satisfaction. Additionally, the Recharge App setup streamlined subscription management, driving customer loyalty. Tangl’s team was thoroughly impressed with Rock Technolabs’ expertise and efficiency, as the project was completed in just 25+ hours, exceeding their expectations and setting a strong foundation for future growth.
