CLIENT
Themed
INDUSTRY
Wall Art & Wall Stickers
TECHNOLOGY
Shopify
About Customer:
Themed is an independent family-owned business located in New Mills, a town that offers the best of both worlds beautiful views of the Peak District and close proximity to Manchester City Centre, just 30 minutes away. Established in 2013 by founder Sebastian Mather, Themed was built on a vision to become the “Home of Official Wall Art.”
The company specializes in creating high-quality wall art that people of all ages can proudly display in their homes. With Exclusive and Official Licensing agreements from globally recognized entertainment, character, and sports brands, Themed offers a unique and trusted range of products.
All artwork is printed on demand at their advanced printing facility, providing exceptional quality with every order. From their headquarters, Themed ships hundreds of pieces daily to customers worldwide, showcasing their dedication to excellent service.
With creativity, quality, and passion at its core, Themed continues to deliver wall art that transforms living spaces and celebrates beloved characters, icons, and moments.
Client’s Needs:
Themed owners were looking for a shopify service provider who could easily migrate their e-commerce store from Magento to Shopify as their business was growing constantly, and they needed a subscription-based model for their e-commerce store. The migration wasn’t just about transitioning platforms—it involved incorporating custom modifications tailored to meet their unique business needs. Drawing inspiration from a reference store, the client required precise modifications to maintain brand identity, optimize functionality, and enhance user experience. The challenge included confirming data integrity during the migration, aligning design elements with their vision, and integrating advanced features to support their growing global operations. This ambitious requirement demanded technical expertise and a meticulous approach to detail.
Challenges:
Migrating Themed’s store from Magento to Shopify presented a multifaceted set of challenges that required both technical precision and strategic problem-solving. Developing a custom header and menu to align with the reference store demanded pixel-perfect attention to detail to guarantee the new design maintained visual consistency and elevated the user experience.
The data mapping process was another critical aspect. Transitioning vast amounts of product, customer, and order data from Magento to Shopify required meticulous planning to prevent data loss or inaccuracies. Maintaining the correctness of product descriptions, pricing, and customer history was paramount for a seamless transition.
Setting up 301 redirections posed its own set of hurdles. Redirecting traffic from the old store to the new Shopify platform required ensuring that SEO rankings and organic search traffic were preserved while avoiding broken links that could disrupt the user journey.
A significant challenge lay in building a custom product page using a third-party app. Tailoring this page to meet customer-specific requirements demanded seamless integration with Shopify’s ecosystem, optimizing for performance and responsiveness without compromising functionality.
Not only this, the difficulties were compounded by the need to meet tight deadlines while maintaining the highest quality standards. Overcoming these hurdles ensured Themed could seamlessly transition to a robust, customizable Shopify platform that could support their global operations.
Solutions:
To advance Themed’s e-commerce experience, we delivered a comprehensive suite of technical solutions that transformed their online presence. Starting with the development of a fully customized header and menu, our team created a design that mirrored the reference store while enhancing navigation and functionality. This thorough design process not only captured the brand’s essence but also provided an intuitive user interface that enriched the shopping experience.
The core challenge of migrating the store from Magento to Shopify was tackled with precision. By crafting a detailed data mapping report, we seamlessly transferred thousands of data points, including product inventories, customer records, and order histories. This facilitate that no critical information was lost during the migration.
To not disturb Themed’s SEO performance, we implemented a firm 301 redirection setup, redirecting traffic from the old store to the new Shopify platform without any interruptions. This measure safeguarded their search rankings and maintained a consistent flow of organic traffic.
A standout feature of this project was the development of a custom product page using a third-party app, tailored specifically to meet Themed’s unique customer requirements. This dynamic customization allowed for enhanced product configuration options, providing a user-friendly and interactive shopping experience.
Our efforts combined technical expertise, strategic planning, and creative execution to deliver a Shopify store that is both scalable and customer-centric. The result is a platform ready to support Themed’s global operations with advanced functionality and an optimized user experience.
Final Results:
Themed’s transition to Shopify resulted in a seamless, feature-rich online store that exceeded client expectations. Over 200+ hours of careful planning and development led to the successful migration from Magento, ensuring zero data loss and uninterrupted operations. The advanced 301 redirection setup safeguarded SEO rankings, maintaining a consistent flow of traffic from the legacy store to the new Shopify platform.
The tailored header and menu provided an enhanced user interface, simplifying navigation and improving customer engagement. The custom product page, developed using a third-party app, offered dynamic customization options that boosted the shopping experience, driving customer satisfaction and retention.
The efficient data mapping process facilitated the flawless migration of thousands of records, enhancing operational efficiency and ensuring data accuracy. This technical precision impressed the client, who praised Rock Technolabs’ attention to detail and expertise in delivering a high-performing, scalable Shopify store that aligns with their business goals.
Themed now operates a robust, modern e-commerce platform, optimized for growth and an improved user experience, marking this project as a resounding success.
