CLIENT
TV Lift Cabinet
INDUSTRY
Cabinet
TECHNOLOGY
Adobe Commerce
About Customer:
Exceeding the expectation of their customers since 2003, Tv Lift Cabinet is an industry leader in TV lift products. They specialize in designing state-of-the-art pop-up TV lift cabinets, as they already have 25 years of experience crafting remarkable furniture items. Their team constantly strives to satisfy their customers with traditional woodman craftsmanship to fulfil current demands. Moreover, they offer sustainable lower prices compared to market rates as they control all aspects of creation and sell directly to consumers.
TV lift cabinet is committed to providing the best with unmatched services. Their cabinets are made of top-class products, including pine, oak, cherry and mahogany. Considered a credible and trustworthy firm with a history of importing and exporting furniture components. Plus, associated with and a member of the Consumer Electronic Association and National Home Furnishings Association (NHFA).
Client’s Needs:
Dormity already had a website on Magento’s older version, i.e. 2.3, so they were searching for a company that could transition it to the latest version (Magento 2.4). It’s credit goes to Rock Technolabs developers for delivering their fully-functional Magento store to satisfy their needs. We take pride in the outstanding efforts of our skilled Magento developers on this project. The below paras outline the various tasks the client was looking for:
The list goes too long as the Dormity website requires several extensions, modules, and integrations for custom features, speed optimization, import & export of data, and consumer tracking. They want their website backend to be completely customized, for which we made numerous changes associated with store information, website restriction, order status, terms & conditions, mapping, and automated data transfer.
They also seek diverse advanced features related to product search, delivery time, navigation options, banners, pricing, checkout page, thank you page, code audit and more that we integrated using third-party tools. Additionally, we made many changes after the installation of modules to make it workable for the store and enhance user experience.
Challenges:
Challenges are a part of development, and our developers are warriors who overcome them every day, as they did with the TV lift cabinet website. For the clients, high performance was the first and foremost priority; however, we were getting issues with the same as there were many extensions. Nonetheless, some of them hindered performance, so at last, we deleted the problematic one and replaced it with more quality-driven extensions
We were getting conflicts while customization and modification, which was very troublesome. We even had to disable a few customization options, clear the cache, and review all customization codes to find any logic errors. Another problem was related to the catalogue price rule; developers were getting the below message repeatedly.
“A technical problem with the server created an error. Try again to continue what you were doing. If the problem persists, try again later.” This issue was also successfully tackled by making some changes in the js file in the showChooserElement function, and then the message disappeared.
Another obstacle was related to the Breeze theme; firstly, when installed with the module, the file was hidden, and then after making a list of changes, for some reason we lost all of them when updated. Still, this was also solved, but it took too much time. A few minor changes were resolved within one or two mins as our developers have years of know-how in dealing with these complexities.
Solutions:
Earlier, the site was taking at least 9 seconds to load. To resolve this, we enabled the varnish cache, set up the content delivery network, optimized images, used Magento log cleaning, disabled the flat catalogue category, minimized javascript & CSS, and increased the website interaction via multi-function extensions.
There were many extensions that we installed, configured, and customized as per the site requirement, including, AjaxCart by Mageplaza, Onestepcheckout at Mageplaza, Amasty GooglepagespeedOptimizer, Amasty ProductFeed, Layered Navigation by Mirasvit, Sorting by Mirasvit, AdvancedReviews by Aheadworks, DeferJS by Meetanshi, MageArray AjaxCompare, and WeSupply Toolbox.
Existing modules were also upgraded and overridden with the upgradation of Magento, plus we integrated third-party scripts, such as Hotjar, google analytics, google tag manager, klaviyo, Norton shopping guarantee, ShareASale tracking, and live chat to track the user, provide them with better experiences, and get useful insight into customer data.
Many other changes were made, such as in Aheadworks Advanced Review Form layout for the PDP page, Mirasvit Layered Navigation to filter and sort out by layout, Mageplaza Osc checkout page front-end layout, plus our developers created custom email templates, catalogue & cart price rules, and a new page for colour sample products.
The list does not end here, we added 360-degree image view and print-it functionality to the pdf page, integrated the store with WordPress, connected payment integrationsoftware, did an overall code audit, and set up a breeze theme, and there were many small tasks that we couldn’t put here.
Final Result:
Our Project Manager & Magento Developers put their 3000+ hrs. Rock Technolabs team is feeling proud to announce that our hard work resulted in a completely new, upgraded, visually appealing, fully-optimized & functional TV Lift Cabinet store having remarkable speed with outstanding performance. The website has 100% mobile responsiveness, easy navigation, high-quality images, a seamless checkout process and intuitive features.
Our efforts really paid off in dividends; TV Lift Cabinet, the site got a 40% increase in time spent by the users, each and every element are no it in the proper sections, and block and most important, now the website traffic increased by 60% within a month and now the website is pretty simple to navigate as all categories are perfectly arranged.
The client has witnessed 99.9% customer satisfaction, and we got the good news that in the past 3 months, their conversion rate increased by 57%. This is what we want Rock Technolabs to be known among their clients.
