Category: e-Commerce

The Direct-to-Consumer (D2C) is one of the fastest-growing popular routes for manufacturers and CPG (Consumer Packaged Goods) brands to enter the market directly rather than through a middle-man. It is a perfect model to “cut out” the middleman participation. A study shows that 55% of consumers favour shopping directly from the brand manufacturer instead of…

Voice commerce is a technology that allows users to search and purchase products online with their voice commands. voice search ecommerce is growing with the surge in voice-powered devices, including Amazon Echo and Google Home, leading to a rise in consumers using this technology more now than before. The development in the voice-enabled devices market…

As the coronavirus continues to spread over the globe and causes damage to the world economy. During the peak of the COVID-19 crisis, many countries across the globe introduced lockdown as preventive measures. As people have issued stay-at-home orders to reduce the spread of the disease, many of us are now self-isolating while turning to…

  2020 has been a challenging year for everyone. The outbreak of the COVID-19 pandemic affected almost all sectors including education, finance, business models, medical treatments, and the most important sector like e-commerce. This outbreak increased the scope of digitalization in every aspect including consumer shopping behavior. E-commerce developed like never before. The standardized lockdown…

A chatbot is a software application developed to conduct an online conversation for customer inquiries through text or speech. Chatbots are used instead of living human agents for solving general inquiries. The chatbots in e-commerce are getting more popular due to their benefits. The continuous emergence of artificial intelligence and machine learning leads to the…

An overview of the e-commerce checkout process: An eCommerce checkout process is like a grand finale for an ecommerce website that includes specific steps that a consumer should follow to complete a purchase. It is the place where the patron finalizes the choices of products, confirms the shipping selection and makes the payment to purchase…