Cyber Monday Marketing Ideas to Get The Most Out Of It
Last year, consumers spent a total of $10.7B on Cyber Monday, made it the biggest online shopping day of the year! With Christmas fast approaching, now is the time to start thinking about your holiday marketing strategy.
This article contains information that will help marketers and retailers to create successful Cyber Monday campaigns. From finding out why Cyber Monday is the biggest day of the year, to learn how to effectively reach shoppers and convert them into buyers, we cover everything you need to know.
What is Cyber Monday?
Cyber Monday is known widely as the biggest shopping day of the year. The term refers to the Monday after Thanksgiving, but traditionally it occurs on or around November 27th. This year, it falls on November 28th. The term originated from a marketing campaign conducted by retailers to promote their products and increase sales during the holiday season.
Cyber Monday was created in 2005 as a way to get customers off the couch and into stores. For ecommerce companies, it’s also the chance to sell their products. This event is unique because it falls at the exact time that shoppers go back to school or work after Thanksgiving. Cyber Monday is also considered the combination of Black Friday and Boxing Day, two days before Christmas.
In this article, we’ll share some top Cyber Monday Marketing Strategies for maximizing your revenue during Cyber Monday.
Effective Cyber Monday Marketing Tips to Get Maximum Sales
1) Start early
The best time to start marketing is before Cyber Monday has even started. You want to get the word out about your business right away, while the competition is still asleep. If you wait until after Thanksgiving Day, then you have already lost half the sales period.
Before Cyber Monday hits, start prepping for peak traffic. If you don’t expect hordes of shoppers to show up, you won’t be disappointed. But if you expect to sell out of everything before noon and have long lines out the door, then you could set yourself up for failure.
For example, you can create enthusiasm among customers by presenting “Cyber Monday Sale” coming soon messages on the website, social media, etc.
Check out how Amazon hints to customers about the upcoming Cyber Monday deals on the existing Black Friday Campaign.
2) Discount/Coupons
The first way companies promote Cyber Monday is through discounting. Many retailers offer huge discounts to attract shoppers. Provide coupons to entice potential customers to visit your store or website.
Coupons are a powerful tool because they allow you to target specific demographics based on their specific interests. When people receive a coupon, they tend to use them first before shopping elsewhere. Offer discounts around Cyber Monday and throughout the holiday season. Customers will appreciate the extra savings and may even consider making purchases that month.
If you are looking for some examples of the perfect Cyber Monday Discount then check out the Victoria’s Secret 2021 Cyber Monday Discount Idea where they allow customers to avail buy 1, get 1 free offer. Also, get an extra 10% off using the code: VSFIRST10.
3) Offer Free shipping
Free shipping is always enticing. Offering Free Shipping offers customers a sense of value and confidence in your business. Customers want to feel valued, so if you offer free shipping, then they’ll likely feel more confident purchasing from you.
4) Advertising
Another way companies promote Cyber Monday is through ads. Ads are used to spread information about a deal. When purchasing ads, the price per click varies depending on the search engine. Ads are placed on websites, blogs, email lists, and even television commercials. Advertisements can range in size and scope, but they all share the same goal. To draw traffic to the website, advertise their products, and increase sales.
5) Customer Service
This is an area where many companies fail. They think that answering their phone calls will solve their problems. In reality, the opposite happens. Customers get frustrated when they cannot reach someone on the phone.
Customers would much rather hear back from a human being versus being put on hold. Try sending out text messages to customers before Cyber Monday asking how they plan on shopping. That way, you can reply personally to each individual customer and save money on return trips.
Recommended Read: Customer Service Tips To Offer Better Customer Support
6) Email Marketing
Email marketing can also be a great way to keep customers informed about promotions. Sending emails two weeks before Cyber Monday is a good time to announce deals. Send customers a coupon code and let them use it before Cyber Monday. Another good thing to do is send customers a discount after Cyber Monday. So they won’t feel as bad about spending less money.
Also, email marketing is an effective way to communicate with your customers and prospects. Depending on how many emails you send, you can expect anywhere between a 2–10% open rate, depending on the subject line and email address. The best time to contact potential customers is right after they purchase a product or signup for a membership. Make sure that you always respond promptly to any questions and concerns people might have. Your email templates should clearly state the benefits of signing up for your list, and then give them the option to opt-out if they no longer want to receive messages from you. You can even ask for permission to share their data with other companies, like email marketing services.
7) Giveaways
Giveaways can also be a great addition to your marketing strategy. Giving free merchandise is a great way to promote your business. Free samples of products can convince individuals to buy full-size versions.
Just remember to add a disclaimer somewhere saying that you only want people to bring back their receipt for a chance to win the prize. Allowing customers to enter without proof of purchase might lead to trouble down the road.
8) Social Media Promotion
Social media is often seen as free publicity, and many businesses forget about its potential. So what’s the strategy? There are three different ways to use these channels. You can post brand messages, create conversations and participate in communities (all types of content). Posting only encourages people to visit your website, while posting in groups or communities makes them feel connected to each other.
Use social media platforms to promote your products and services effectively. Our recommendations included using Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, and YouTube. So create your social media profiles if you don’t have any. Plan and schedule your posts.
Use dedicated hashtags, and keywords to reach the audience. Create social media campaigns as per your business needs and goals and then execute them on respective social media platforms.
9) Optimized Landing Page
Use landing pages to drive traffic to your site on Cyber Monday. Landing pages should always be direct-response focused, meaning that they focus only on promoting the action the visitor needs to take (e.g., buy, download, call, etc.).
Your website landing page should be attractive and visually appealing. Make use of colors that are relevant to your business and products. Use images that are eye-catching and convey the right message to the viewer.
Include videos, infographics, and text on your landing page. To insert infographics to your landing pahe effortlessly you can consider incorporating WordPress chart plugins to enhance visual appeal of your landing page. Also, be sure to write out clear instructions and descriptions. Keep the page simple, clean, and uncluttered. Add relevant calls to action. Test different versions of the page. If traffic isn’t converting well, experiment with different CTAs, headlines, and copy until you find something that works. The goal is to convert visitors to customers.
10) Mobile Responsive
As we all know, mobile usage is rapidly increasing. Currently, 59.77% of global internet users are accessing the web via smartphones. That’s right – more than half. If you don’t cater to the majority of your target market, you’ll lose them to competitors who do. Responsive designs and easy navigation will help you to increase engagement and drive conversions.
A mobile-friendly site makes a user’s experience easier and more enjoyable for them by making their web browsing more accessible on mobile devices. Users want to have access to their favorite websites without having to wait for pages to load due to slow connections or poor network performance. So if your website isn’t mobile-ready, you could lose customers who aren’t able to use your service.
11) Create a sense of urgency
We need to create a sense of urgency around Cyber Monday. A lot of people don’t realize that if they wait until after Thanksgiving Day to start their shopping, they may not have enough time to get everything done before the holiday.
For Example: Check out the last year’s Cyber Monday Campaign run by Glarry – a brand that offers high-quality products for music lovers who have ideals, and ambitions and make constant efforts to realize their musical dreams! They run this discount with a sense of urgency too by stating: “Big online shopping day with the biggest discount of the year for the last day only.”
12) Be Ready for Bigger Crowds
The bigger crowds mean more chaos. If you’re expecting big crowds, ensure you have enough staff, space, security, and inventory. Plus, you should be stocked up on other supplies too.
Ready for This Holiday Season with some Cyber Monday strategies?
This blog has shared some important Cyber Monday Promotion Ideas and strategies that will help you to boost your sales and intensify your marketing campaigns during the Cyber Monday season.
Adopt the above ideas and tactics and ensure your store’s best revenue this Cyber Monday festive season with amazing marketing ideas.
Whether you’re looking for creative Cyber Monday campaign ideas or new ideas to improve your promotions, we hope you found some quick wins you can apply to your business this year.
