Category: e-Commerce

In today’s world, consumers have many options when shopping online and offline. From mobile apps to physical stores, customers can use their preferred channels to shop for products and services. Today’s consumers are becoming accustomed to multiple channels (mobile, ecommerce, social media, etc.) and want brands that meet their demands across these platforms. This means…

If you want to save time and cut down costs to manage your eCommerce store, you should look into using ecommerce tools and technologies. Nowadays, there are thousands of online resources that can help you get started or even manage your entire store. There are dozens of ways to start selling online, from creating a…

Social commerce is a subpart of the continuously escalating ecommerce market worldwide. It is related to creating a hyper-personalised online experience on social media platforms to attract users, and as more and more people have started using social media, brands are focusing a lot more on promoting ads for their products on these platforms, which…

To know the mobile commerce definition, you must firstly know that the mobile commerce industry is booming and shows no signs of slowing down. In fact, over the next few years, it is anticipated that most purchases will be carried out using mobile devices, and it is estimated that mobile payments are going to increase…

The traditional method of handling everything in-house was not successful for all business owners, especially for small businesses; that’s when the concept of ecommerce drop-shipping arose. Ecommerce Drop-shipping is a business model that saves many retail owners from recurring losses due to insufficient stock or excess inventory in their warehouse, even when the demand for…

On April 21, 2015, Google launched the “mobile-friendly update,” which is designed to boost the ranking of mobile-friendly pages on mobile search results. A year later, in 2016, Continuing to make the web more mobile-friendly, Google announced it would be strengthening the mobile-friendly ranking signal. The mobile-friendly update launched by Google was only designed to…

Thousands of brands are competing with each other to secure their place in the advertising space, and for this, companies have to pay; some of the big brands in today’s market are spending billions of amounts on advertising; however, you don’t need to do so as there are still better ways to get noticed and…

Personalization has become one of the marketing buzzwords over the last few years. It is something that has become common place today. There are numerous ways to personalize your customer experience. From emails to chatbots, from personalized websites to augmented reality, the possibilities seem endless. However, it can also be confusing. When should you personalize…

Festivals come with a lot of zeal, not only in terms of excitement. But for exciting deals for customers and hope for the sellers. While customers look forward to discounts and offers, sellers must come with exciting deals. And, for a close look, holiday sale trends in 2022 are a must. In fact, recent consumer…

Last year, consumers spent a total of $10.7B on Cyber Monday, made it the biggest online shopping day of the year! With Christmas fast approaching, now is the time to start thinking about your holiday marketing strategy. This article contains information that will help marketers and retailers to create successful Cyber Monday campaigns. From finding…